Warner Records teams with Sickamore on Three Times Louder
Warner Records has partnered with executive Sickamore and his creative institute Three Times Louder, naming alternative R&B artist Laila as the deal's flagship artist. These music industry moves at Warner pair major-label scale with culture-forward A&R while keeping Sickamore's SoundCloud and Cactus Jack roles.
The deal, reported July 2, 2026, gives Three Times Louder a Warner Records platform without sidelining the imprint's independent identity. Sickamore described the outfit as a "creative institute" built to develop artists with a distinct point of view. For more label and platform shifts, see our Streaming & TV Alerts coverage.
Key Takeaways
- Warner Records and Sickamore's Three Times Louder imprint announced a strategic partnership on July 2, 2026.
- Alternative R&B artist Laila is the partnership's flagship artist, launching the deal with the single "Miss Mango."
- Three Times Louder will continue its existing partnership with SoundCloud.
- Sickamore remains active at Cactus Jack Management alongside Travis Scott and David Stromberg, where he co-manages Don Toliver.
- Warner CEO-co-chairman Aaron Bay-Schuck framed Sickamore as a culture disruptor whose vision will be elevated through the alliance.
What Did Warner Records Announce With Sickamore?
According to Variety, Warner Records unveiled a strategic partnership with Randall "Sickamore" Medford and Three Times Louder. The arrangement gives the imprint a major-label platform while Sickamore continues to lead it as a creative institute.
The imprint will continue its partnership with SoundCloud, preserving a pipeline that has already helped surface emerging talent. That continuity matters for an audience that tracks how digital platforms and traditional labels share artist development.
Why Is Laila the Flagship Artist?
Brooklyn-bred Laila will serve as the flagship artist for the Three Times Louder and Warner Records partnership. The deal launches with her new single "Miss Mango," putting her release schedule at the center of the announcement.
Sickamore said Laila is "the exact archetype of an artist we dreamed of when starting Three Times Louder: resourceful, fearless, and infinitely creative." He added that Warner Records "respects her autonomy and has the infrastructure to amplify her genius without compromise."
What Does This Mean for Sickamore's Other Roles?
The partnership does not pull Sickamore away from his existing management work. Variety reports he will continue alongside Travis Scott and David Stromberg at Cactus Jack Management, where he co-manages Don Toliver.
That dual track underscores why the deal is being read as an expansion rather than a full exit from the executive's current ecosystem. Warner gains Sickamore's A&R instincts while he keeps operating across management and imprint leadership.
How Did Warner Leadership Frame the Deal?
Warner CEO-co-chairman Aaron Bay-Schuck praised Sickamore's track record in the announcement. He said Sickamore's "reputation as one of the culture's most important and impactful disruptors most definitely precedes him," noting he has been a trusted confidant to major superstars.
Bay-Schuck added that "the same acumen and vision underscore Three Times Louder," and that Warner is "excited to team up with him and to elevate it to the next level." A photo accompanying the report shows Tom Corson, COO-co-chairman of Warner Records Group; Sickamore; Laila; and Bay-Schuck.
Why Does This Partnership Matter Now?
The deal is built around a clear launch point: Laila's single "Miss Mango" arrives as the first release under the Three Times Louder and Warner Records alliance. That gives the partnership an immediate commercial marker rather than a vague future roadmap.
Executives on both sides stressed autonomy and scale. Sickamore highlighted Warner's ability to amplify Laila "without compromise," while Bay-Schuck said Warner is "excited to team up with him and to elevate" Three Times Louder. Together, those statements frame the music industry moves Warner is making as a bet on Sickamore's artist-development model.