Travis Kelce and Taylor Swift's dog debuts in Tommy Hilfiger ad
Travis Kelce and Taylor Swift's white Samoyed has made a surprise fashion debut in Tommy Hilfiger's new "Only In New York" campaign, posing with the Kansas City Chiefs tight end at The Plaza Hotel. The couple has not publicly named or confirmed the dog, but the pup now stars in photos and video for the American fashion brand.
Fashion met football royalty on Monday when Kelce—and his fluffy companion—stepped in front of the camera for Hilfiger's latest push. The sighting marks the first official campaign appearance for a pet that fans have speculated about for months, pulling the high-profile duo deeper into the style spotlight covered regularly in our Celebrity Breaking News hub.
Key Takeaways
- Kelce's white Samoyed appears in Tommy Hilfiger's "Only In New York" campaign shot at The Plaza Hotel.
- The couple has not publicly acknowledged their rumored new dog or revealed its name or sex.
- Kelce was named a Tommy Hilfiger brand ambassador in March 2026, with a capsule collection planned for spring.
- The Chiefs star is expected at Hilfiger's Sept. 10 fashion show, also staged at The Plaza Hotel.
- Behind-the-scenes footage shows Gigi Hadid, Carmelo Anthony, Jisoo and other ambassadors on set.
Why is Travis Kelce's dog in a Tommy Hilfiger campaign?
In campaign images and video shared by the brand, Kelce models a navy peacoat and white turtleneck while the Samoyed lounges on his leg atop a striped chair. A separate clip shows the pair cozy on a couch, with the tight end in a Hilfiger sweatshirt.
Photographer Lachlan Bailey captured additional scenes around the iconic hotel and Central Park, where Kelce holds a football in flannel and khakis and strolls in a varsity jacket and trench coat. Designer Tommy Hilfiger called The Plaza—a residence he once kept for more than a decade—a longtime inspiration.
"He brings incredible confidence, warmth and charisma, and seeing him experience New York through his own perspective brought fresh energy to the story," Hilfiger said of Kelce in a press release cited by Page Six.
Has Taylor Swift confirmed the couple's new dog?
Not yet publicly. Rumors that Kelce and Swift had become dog parents swirled after leaked images from their July 3 Madison Square Garden wedding appeared to show a white canine. Shortly afterward, the "New Heights" podcast host was photographed with the pampered dog disembarking from a plane in Florida.
Despite growing paparazzi sightings, the couple has not addressed the addition to their furry family. It remains unknown whether the Samoyed is male or female, or what name they have chosen.
What else is coming from Kelce's Tommy Hilfiger partnership?
Kelce, 36, became the face of Tommy Hilfiger in March, with the deal running through the 2026–2027 NFL season. The brand promised "a series of campaigns shaped by relentless optimism, endless curiosity and a belief in dreaming big," with the New York-themed images serving as the first installment this fall.
Next spring, the Pro Bowler will launch a capsule collection that "reimagines elevated Tommy icons," according to the company. He is also expected to appear at Hilfiger's Sept. 10 fashion show at The Plaza Hotel—the same backdrop where his dog officially entered the modeling world.