This 77inch Samsung OLED is $1,700 cheaper than in 2025

This 77inch Samsung OLED — the 77-inch S85F OLED 4K TV — has hit a new record-low of $1,299.99 at Amazon, Best Buy, and Samsung, about $1,700 cheaper than when it debuted in 2025. For anyone who delayed a big-screen upgrade, that price swing is the headline.

Key Takeaways

• The Samsung 77-inch S85F OLED 4K TV is now $1,299.99, a new record-low price.
• That figure is about $1,700 below what this 77inch Samsung OLED cost at its 2025 debut.
• The deal is listed at Amazon, Best Buy, and Samsung at the same low price.
• In a then-and-now sense, a 2025 big-screen OLED is suddenly far more attainable in 2026.
• Stock and sale windows move fast, so check availability while the record low holds.

What happened to this 77inch Samsung OLED price?

In 2025, the Samsung 77-inch S85F OLED 4K TV debuted as a large OLED option for living rooms that wanted a true 77-inch panel. Fast-forward to mid-2026, and the same model is selling for $1,299.99.

That is not a minor coupon. Deal coverage notes the set is about $1,700 cheaper than when it debuted in 2025, and that $1,299.99 marks a new record-low across major storefronts.

For a then-and-now snapshot, the story is simple: 2025 debut pricing for this 77inch Samsung OLED has fallen hard, while the set itself remains a 4K OLED shoppers can still buy new.

If you follow BlasterPost’s Nostalgia: Then & Now coverage, this is the consumer-tech version of that beat—same product, radically different price tag after roughly a year on the market.

Why does a $1,700 drop on this 77inch Samsung OLED matter?

A 77-inch OLED is usually a planned purchase, not an impulse add-to-cart. When debut pricing lands far above everyday budgets, many households wait. The wait, in this case, appears to have been rewarded.

At $1,299.99, this 77inch Samsung OLED sits in a price band many people associate with smaller or non-OLED sets. Crossing into that range changes who can seriously consider a 77-inch OLED for movies, sports, and streaming nights.

It also reframes value. Seeing a $1,700 cut from 2025 debut pricing to a 2026 record low is a familiar tech pattern, but the absolute dollars here are large enough to feel like a different purchase. That is why the record-low call matters: it is not just “on sale,” it is meaningfully cheaper than the launch chapter of the same TV’s life.

Shoppers comparing “buy now versus wait for the next cycle” should treat this as evidence that waiting on a prior-year large OLED can unlock four-figure savings—when retailers align, as they have here at Amazon, Best Buy, and Samsung.

Where can you buy this 77inch Samsung OLED for $1,299.99?

According to deal reporting, the $1,299.99 record-low for the Samsung 77-inch S85F OLED 4K TV is available at Amazon, Best Buy, and Samsung. Matching prices across those three storefronts is useful because it reduces the need to hunt a single exclusive listing.

Still, large-TV inventory can differ by warehouse, delivery window, and condition. Before you celebrate the sticker, confirm the listing is the 77-inch S85F OLED 4K model, that the total after tax and delivery still makes sense for your area, and that the seller is the retailer you intend to buy from.

For the original write-up of the promotion, see Mashable’s report on the Samsung S85F deal, which flagged the record-low $1,299.99 price and the roughly $1,700 cut from 2025 debut pricing.

If one storefront shows a higher number later today, check the other two named retailers. Multi-retailer promotions sometimes roll off unevenly even when they launched in sync.

How does 2025 debut pricing compare with today’s deal?

Then: this 77inch Samsung OLED arrived in 2025 as a new 77-inch OLED 4K television, priced for buyers who wanted that size as soon as the S85F landed.

Now: the same model’s record-low of $1,299.99 is about $1,700 cheaper than that debut moment. The “nostalgia” here is recent, measured in months rather than decades, but the contrast is still stark—especially for anyone who watched the launch price and walked away.

That then-and-now gap is the whole point of this category of story. Technology does not have to be obsolete to feel transformed by price. A large OLED that undercuts its launch cost by $1,700 is still a 77-inch OLED 4K TV; the market around it simply moved.

None of that guarantees the $1,299.99 figure lasts through the weekend or the next inventory refresh. Record lows are labels for a moment in time. The durable fact is the trajectory: from 2025 debut cost to a mid-2026 floor that is $1,700 lower on this 77inch Samsung OLED.

Should you buy this 77inch Samsung OLED right now?

If you already wanted a 77-inch Samsung OLED 4K set and the S85F was on your shortlist, a confirmed record-low shared by Amazon, Best Buy, and Samsung is a strong signal to act—provided the panel size fits your wall and viewing distance.

If you were only casually browsing, use the then-and-now math as a filter. Ask whether $1,299.99 for this 77inch Samsung OLED beats stretching for a newer or higher-tier model that has not taken a similar cut. Available reporting does not compare rival sets; it establishes that this S85F is at $1,299.99 and about $1,700 under its 2025 debut.

Either way, treat the number as time-sensitive. When three major sellers post the same record low, attention follows, and attention empties shelves. Verify the model name, the 77-inch size, and the live checkout total before you assume the headline price will still be there after you measure the space.

Bottom line: this 77inch Samsung OLED’s story from 2025 to 2026 is a clean price rewrite—same S85F OLED 4K TV, roughly $1,700 less, now at a $1,299.99 record low at Amazon, Best Buy, and Samsung.