Temu Range Rover Jaecoo 7 signals China's UK car rise
Chery’s Jaecoo 7—dubbed the Temu Range Rover—has outsold Land Rover’s Range Rover Evoque in the UK just over a year after entering the market. The Chinese SUV’s surge underscores Chery’s long partnership with Jaguar Land Rover and China’s climb past one-tenth of Europe’s new vehicle sales.
Key Takeaways
- The Jaecoo 7, nicknamed the Temu Range Rover, has outsold the Range Rover Evoque in the UK after little more than a year on sale.
- Chery Automobile, which builds Jaecoo, has been Land Rover’s Chinese joint-venture partner since 2012.
- Chinese brands took more than one-tenth of Europe’s new vehicle sales in May 2026 for the first time.
- Analysts say traditional carmakers must increasingly collaborate with Chinese brands pioneering leaner production.
Why is the Jaecoo 7 called the Temu Range Rover?
The Jaecoo 7 earned the Temu Range Rover nickname for its strong resemblance to Land Rover models and as a nod to Temu, the online discount retailer—though Temu does not currently sell the vehicle.
That likeness is no coincidence. Bloomberg reporting on Chery’s UK push notes how quickly the Chinese SUV has outsold the Range Rover Evoque on British roads.
How is Chery connected to Land Rover?
Chery Automobile is Land Rover’s Chinese partner. Since 2012, their joint venture has produced SUVs in Changshu, Jiangsu Province. Two years ago, Jaguar Land Rover revived the discontinued Freelander brand for an electric-vehicle project in China, with Jaguar Land Rover providing the brand and design while Chery developed the EV platform.
Jaguar Land Rover declined to comment on Jaecoo. It has previously said its target customers differ from Jaecoo’s, catering more toward higher-income buyers.
What does China’s UK success mean for Europe’s car industry?
The Temu Range Rover story sits inside a wider European shift. In May 2026, Chinese car brands accounted for more than one-tenth of new vehicle sales in Europe for the first time. Some Chinese companies have begun leasing idle factories from European counterparts, and many underused plants are eager to collaborate.
Ben Nelmes, CEO of research firm New AutoMotive CIC, said traditional automakers realize they must collaborate with these new brands, which are pioneering more efficient production methods. For more on how global manufacturing and tech reshape markets, explore Future Tech & AI Wonders.
In short, Chery’s Jaecoo 7 outselling a comparable Land Rover model in the UK is a clear marker of China’s ascent in Western auto markets—not just a catchy Temu Range Rover meme.