SWFC chairman Storch vows fun return before League One
Sheffield Wednesday chairman David Storch has told SWFC fans he and his Arise Capital Partners colleagues are dreamers working to restore excitement at Hillsborough, asking to be judged from the August 20 home opener—111 days after taking ownership—and confirming he will attend the club’s first three League One fixtures.
Key Takeaways
- Storch says his group’s goal is to put excitement and fun back into SWFC for everyone.
- He asks fans to judge the new ownership from August 20—111 days after the takeover.
- The chairman will attend Leyton Orient away, then Bradford City and Bromley at home.
- He told manager Henrik Pedersen and players he will work hard to be the best owner he can be.
What did David Storch tell SWFC supporters?
In a fresh message to supporters, Storch said that for Michael Storch, Tom Costin, David Bruce and himself, the goal is to put the excitement and fun back into SWFC for all.
He stressed commitments to keep fans informed, invest in infrastructure and improve the quality of play on the pitch. “We are dreamers working around the clock to bring our dreams, our shared dreams to life,” he wrote, adding: “This is your club.”
In a separate note, Storch said he has told Henrik Pedersen and players he has spoken with that he will work hard to be the best owner he can be, asking only that they work hard to be the best coach and players they can be.
When will Storch be at the opening League One games?
According to The Star, Storch confirmed he will be back in England for the start of the 2026/27 season and will attend Wednesday’s opening three League One matches.
The Owls visit Leyton Orient on Saturday, August 15, host Bradford City at Hillsborough on Thursday, August 20, then face Bromley at home on Saturday, August 29. Storch told BBC Radio Sheffield he will be back for the Orient trip, then spend about two weeks in Sheffield for the home games.
“I can’t wait to see the boys go at it for real,” he said, admitting he expects to feel like “a little bit of a nervous wreck” hoping for a winning start. Since completing the takeover on May 1, Wednesday have played one competitive match—a 2-1 win over West Bromwich Albion—leaving Storch joking that he is still undefeated as an owner.
Why does this message matter for the new season?
Arise Capital Partners ended a turbulent chapter at the club and inherited a side relegated from the Championship. Storch’s message frames the August 20 Bradford derby—already circled by fans—as the moment supporters should start scoring the new regime on what they see.
He is currently with the squad on a pre-season tour of Hungary and Austria, including a friendly with Stoke City in Vienna and a closing dinner with players and staff, before a short return to the United States. For more streaming and TV-facing football alerts, follow BlasterPost’s Streaming & TV Alerts hub as League One gets underway.
The tone is deliberately upbeat: restore fun, stay visible, invest in the pitch and the infrastructure, and show up when the real fixtures begin. That is the bargain Storch is offering SWFC supporters as August approaches.