Susanna Reid takes live swipe at Cat Deeley's outfit on GMB
Susanna Reid drew laughter and a quick rebuttal on Good Morning Britain on Tuesday, July 7, 2026, when she told viewers it was "so hot, Cat's dress is falling off" during a live crossover to Cat Deeley on This Morning. The remark targeted Deeley's off-the-shoulder look as London sweltered.
The exchange quickly circulated across UK outlets, showing how a routine ITV daytime handover can become headline fodder when presenters riff on each other's wardrobes in front of millions.
Key Takeaways
- Susanna Reid made the remark during a July 7 handover from GMB to This Morning while Lorraine was off air.
- Cat Deeley wore an off-the-shoulder dress as This Morning hosts ate ice creams in hot weather.
- Ben Shephard and Cat Deeley responded with humor, insisting the look was a deliberate one-shoulder design.
- The crossover followed a GMB segment featuring actress Vanessa Williams ahead of her West End musical finale.
- This Morning also previewed segments on viral ice cream makers and heatwave sweat solutions with Dr Zoe.
What Did Susanna Reid Say to Cat Deeley on Air?
Susanna Reid, 55, returned to Good Morning Britain on July 7 alongside Ed Balls to deliver the latest UK and international headlines. Later in the programme, she and Balls interviewed actress Vanessa Williams, who is preparing for her final performance in The Devil Wears Prada musical in the West End.
Just before crossing over to This Morning hosts Cat Deeley and Ben Shephard while Lorraine takes a break, Susanna asked Vanessa whether she enjoyed watching Tipping Point. When Vanessa replied that she loved the game show, Susanna noted it was "good" she said that before handing over to Ben and Cat.
Gesturing toward the This Morning sofa, Susanna continued that Ben was "right there, waiting to hear" Vanessa watches Tipping Point every day. As Ben thanked Vanessa, Susanna turned to Cat's outfit and said: "It's so hot, Cat's dress is falling off!"
Why Did the Live GMB Handover Turn Awkward?
The moment felt awkward because Susanna Reid's comment arrived mid-transition between two of ITV's flagship daytime programmes. Viewers watching the live link saw Ben Shephard and Cat Deeley on the This Morning set eating ice creams, explaining they were enjoying the cold snacks because it was "so hot outside."
Susanna Reid's remark drew immediate attention to Cat's off-the-shoulder dress rather than the upcoming programme items. Liverpool Echo described the exchange as Susanna taking a "brutal swipe," while framing the back-and-forth as cheeky live television rather than a serious on-air feud.
Such cross-studio links are a daily fixture across ITV daytime scheduling. When presenters riff on each other's wardrobes or surroundings, even light comments can spread fast among fans who follow Future Tech & AI Wonders coverage of viral broadcast moments and consumer trends.
How Did Cat Deeley and Ben Shephard Respond?
Ben Shephard was quick to play along. He joked, "Yes, it's supposed to be," before Cat Deeley clarified that her garment was "a one shoulder number." The pair then moved on to outline what viewers could expect on This Morning.
Ben previewed a segment asking whether viral ice cream makers are "worth the hype," gesturing to the ice cream he was holding. Cat added that the show would stay with the heat theme, asking how viewers can avoid becoming "a sweaty mess" in hot weather. She quipped that a one-shoulder dress "helps me," before noting Dr Zoe would share sweat solutions.
The tone remained good-natured throughout. Neither Cat nor Ben appeared to escalate the exchange beyond playful banter, and proceedings continued without further wardrobe commentary, according to The Mirror.
When Do Good Morning Britain and This Morning Air?
Good Morning Britain airs on weekdays on ITV1 and ITVX at 6am. This Morning follows at 10am on the same channels. The July 7 crossover sat within that familiar daytime block, with Lorraine's break providing the standard slot for hosts to promote the next show.
For viewers who missed the moment live, clips and reports circulated the same day across outlets including Wales Online and the Liverpool Echo, both echoing The Mirror's account of Susanna Reid's on-air swipe and the hosts' quick recovery.