Starbucks has dropped a new Pink Drink Bearista cup today
Starbucks has dropped a new Pink Drink Bearista Cup, and it goes wide at select stores today, July 13, 2026, while supplies last. The viral bear-shaped glass is back with a pink hat and strawberry straw topper. Reserve members already had early access via Starbucks Shop on July 9; everyone else faces a strict two-cup limit per customer.
Key Takeaways
- Starbucks is reviving its instantly sold-out Bearista Glass Cold Cup with a Pink Drink-inspired summer edition launching July 13 at select locations.
- Starbucks Reserve members—not standard Rewards members—got early access through the Starbucks Shop starting July 9.
- Starbucks is enforcing a strict two-item purchase limit per customer to curb the resale chaos that followed the 2025 release.
- The cup rolls out across the U.S., Canada, Asia Pacific, Europe, the Middle East, and North Africa, but only while supplies last.
- If you want to skip eBay markups this time, act fast: the original bear glass became a social-media frenzy almost overnight.
What is the new Starbucks Pink Drink Bearista Cup?
Starbucks has dropped a new limited-edition collectible called the Pink Bearista Glass Cold Cup. It is the summer sequel to the bear-shaped glass that vanished from shelves almost instantly during what fans now call the great Starbucks Bearista Cold Cup shortage of 2025.
This version trades the winter beanie energy for a bright, Pink Drink-inspired makeover. The glass still features the signature teddy-bear silhouette, but the bear now wears a little pink hat and arrives with a strawberry straw topper. Mashable describes the design as pretty much destined to break the internet—limited, photogenic, and tied to one of Starbucks' most recognizable drinks.
If the first Bearista cup felt like a novelty that exploded into a full-blown cultural moment, the pink edition looks built to repeat the pattern. Limited stock, high demand, and a playful seasonal look have all the ingredients of another sell-out story.
Why does the Bearista cup matter now?
Merch drops like this are not just about drinking cold brew out of a cute glass. They sit at the intersection of nostalgia, fandom, and the modern hunt for scarce objects. The original Bearista cup did not merely sell well—it broke the internet, flooding social feeds and resale platforms while disappointed shoppers posted about empty shelves.
Mashable notes that Gilmore Girlies were partly blamed for how quickly the beanie version disappeared, and observers already worry Stanley Stans could drive another frenzy. That is the Then & Now angle in a nutshell: a 2025 winter collectible becomes a 2026 summer icon, and the audience is arguably bigger and more prepared.
For readers who track Nostalgia: Then & Now stories, the Bearista arc is a textbook example of how fast a branded tumbler can turn into a shared cultural memory—and a resale market.
How can you get the Pink Bearista Cup today?
Here is the practical breakdown if you do not want to pay ridiculous reseller markups on eBay, as many shoppers were forced to do last time.
In stores: Starting July 13, you should be able to buy the cup at select Starbucks coffeehouses while supplies last. Starbucks is enforcing a strict two-item purchase limit per customer in brick-and-mortar locations. Availability is not guaranteed at every store, so calling ahead or visiting multiple locations may be necessary.
Online early access: Starbucks Reserve members received early access through the Starbucks Shop beginning July 9. This is important: Reserve status is not the same as being a standard Starbucks Rewards member. Reserve members are the highest tier of the program and earn 2,500 stars in a single year.
If you have not reached that threshold, your realistic path is the July 13 in-store release at participating coffeehouses. Mashable reporter Tabitha Britt—who notes she has not hit Reserve status herself—says she will likely be hitting up her local Starbucks until she can find one in stock.
Where is the Pink Bearista Cup available?
According to Mashable reporting, the Pink Bearista Glass Cold Cup is launching in select Starbucks coffeehouses across a broad set of markets: the United States, Canada, Asia Pacific, Europe, the Middle East, and North Africa.
That international rollout underscores how seriously Starbucks is treating the Bearista line as a global merch moment, not a one-off U.S. curiosity. Still, "select locations" is doing a lot of work here. These cups are not appearing at every coffeehouse on day one, and once they are gone, they are gone.
Will the Pink Bearista Cup sell out again?
All signs point to yes—or at least to another extremely tight window before shelves clear. The first Bearista glass was described as notoriously viral and instantly sold out. Starbucks responded this round with two deliberate guardrails: Reserve-only early access and a two-cup purchase cap per customer.
Those measures may slow scalpers, but they will not cool demand from collectors and Pink Drink fans who turn branded drinkware into status objects. The strawberry topper and pink hat are exactly the kind of details built for social-media sharing.
May the odds be ever in your favor. If you are not a Reserve member, plan for persistence: check local stores and move quickly once stock appears. The 2025 shortage taught shoppers that hesitation means scrolling resale listings instead.
What changed from the original Bearista cup?
The core concept remains—a bear-shaped glass cold cup with a themed hat and straw—but the vibe has shifted from cozy winter collectible to summer Pink Drink tribute. That seasonal pivot gives returning fans a reason to buy again and gives newcomers a second chance after missing the first wave.
Starbucks is bringing back the viral bear glass with a bright summer makeover, and the Pink Drink inspiration is the headline difference. Same bear silhouette, new hat, new straw topper, same scarcity playbook.
For anyone who lived through the first drop, today's release feels less like a surprise and more like a scheduled sequel. The question is not whether people want it. The question is whether you can get one before everyone else does.