Get ready to fight for the new Pink Drink Bearista Cup
Starbucks is bringing back its viral Bearista Glass Cold Cup in a Pink Drink-inspired summer edition, launching in select stores July 13, 2026. If you want one without eBay markups, get ready fight for early access: Starbucks Reserve members can buy via the Starbucks Shop starting July 9, with a strict two-cup limit per customer.
Key Takeaways
- Starbucks announced the Pink Bearista Glass Cold Cup, a limited-edition sequel to the instantly sold-out 2025 bear glass.
- In-store sales begin July 13 at select Starbucks coffeehouses across the U.S., Canada, Asia Pacific, Europe, the Middle East, and North Africa.
- Starbucks Reserve members get early online access through the Starbucks Shop starting July 9 — a tier above standard Rewards membership.
- Each customer is limited to two cups, in stores and online, as Starbucks tries to curb the reseller frenzy that followed the original drop.
- The cup features a pink hat and strawberry straw topper, styled after the fan-favorite Pink Drink.
What is the new Pink Drink Bearista Cup?
Starbucks just announced that it is bringing back the notoriously viral, instantly sold-out bear glass — but this time with a bright summer makeover. The new release is called the Pink Bearista Glass Cold Cup, and it is inspired by the Pink Drink.
The limited-edition glass features the signature bear shape wearing a little pink hat, complete with a strawberry straw topper. Starbucks is bringing back its viral bear glass with a bright, pink summer makeover that is designed to feel playful and seasonal.
According to Mashable, the cup is pretty much destined to break the internet — much like the beanie version that sold out almost instantly in 2025. The original winter Bearista Cold Cup shortage became a genuine cultural moment, with customers flooding stores, social media, and resale platforms.
Why does the Bearista Cup matter now?
If you survived the great Starbucks Bearista Cold Cup shortage of 2025, the déjà vu is real. Starbucks merch drops have evolved from cute café souvenirs into full-blown collector events, and the Bearista glass sits at the center of that shift.
The nostalgia angle is hard to miss. Last year's bear-in-a-beanie design tapped into cozy, Gilmore Girls-adjacent energy — Mashable notes that Gilmore Girlies were probably to blame for the beanie version selling out so quickly. This summer edition swaps the winter vibe for Pink Drink brightness instead.
For context on how collectible culture keeps circling back, see our Nostalgia: Then & Now coverage, where we track the merch moments that keep resurfacing with new packaging and the same old urgency.
Starbucks is clearly aware of the chaos its last drop caused. That is why this release comes with guardrails: a purchase cap and a tiered rollout designed to reward its most loyal customers first.
When and where can you buy the Pink Bearista Cup?
Mark your calendar for two key dates. Starbucks Reserve members — the highest tier of the Rewards program, earned by collecting 2,500 stars in a single year — get early access through the Starbucks Shop on July 9, 2026. This is not the same as being a standard Rewards member; Reserve status is a separate, top-level designation.
For everyone else, brick-and-mortar sales begin July 13 at select Starbucks coffeehouses. Availability spans the U.S., Canada, Asia Pacific, Europe, the Middle East, and North Africa. Cups are sold while supplies last, and history suggests that window may be short.
Starbucks is enforcing a strict two-item purchase limit per customer, both in stores and through the Starbucks Shop online. The cap is a direct response to the reseller markup problem that plagued the 2025 release, when secondary-market prices on eBay soared far above retail.
How is Starbucks trying to prevent another sell-out frenzy?
The 2025 Bearista drop followed a familiar pattern: limited stock, intense social media hype, and immediate scarcity. Fans who missed the in-store window turned to platforms like eBay, where markups turned a cute cup into a pricey trophy.
This time, Starbucks is front-loading access for Reserve members, giving its most committed customers early online access before the July 13 in-store launch. The two-cup limit applies everywhere, which should slow bulk buying — though it will not eliminate demand from dedicated collector communities.
Mashable's reporting notes that Stanley Stans may be to blame for this sell-out, just as Gilmore Girlies fueled the original frenzy. If you are not Reserve status yet, plan for patience: hitting up your local Starbucks repeatedly may be your best bet once the general release hits.
What should you do before the July 2026 drop?
First, decide whether early online access is worth chasing Reserve status. Earning 2,500 stars in a year is a significant spend, so weigh that against simply showing up on July 13 at a well-stocked location.
Second, set a reminder for July 9 if you are Reserve-eligible, and July 13 if you are shopping in person. Because only select Starbucks coffeehouses will carry the cup, not every neighborhood location is guaranteed to have stock on launch day.
Third, respect the two-cup limit and buy for yourself, not for resale. The whole point of this rollout is to keep collectibles in the hands of actual fans rather than flipping them for profit on eBay.
May the odds be ever in your favor next month. Whether you are a Pink Drink loyalist or a Bearista completist, this summer drop is the sequel to one of 2025's most talked-about merch moments — and if last time is any guide, you will want to get ready fight for yours before the shelves go bare.