Sophie Cunningham's Adidas shoes sell out in under an hour
Sophie Cunningham shoes — her Adidas Crazy Energy player-exclusive colorway — sold out online in less than an hour after Friday's drop, per OutKick/Fox News, underscoring the Indiana Fever star's rising marketability. Sports Illustrated reported the Adidas site sellout within 24 hours, with limited pairs still listed at some retailers.
Key Takeaways
- OutKick/Fox News reported the Sophie Cunningham Adidas PE sold out online in under an hour after the Friday drop.
- Sports Illustrated said Adidas.com sold out in under 24 hours, with sizes still spotted at Dick's Sporting Goods and Hibbett.
- The Lucid Pink gradient PE debuted vs. the Connecticut Sun on July 22 and carries no signature player logo.
- The release is part of Adidas' WNBA Crazy Energy Pack with Satou Sabally's PE and an All-Star edition.
How fast did Sophie Cunningham shoes sell out?
According to Fox News OutKick, most men's and women's sizes vanished within minutes of social promotion, and online stock was gone in less than an hour.
Cunningham posted a release-day video from an unmarked van packed with the sneakers, asking who was ready for the drop. OutKick said the clip drew more than half a million views across Instagram and X in its first three hours.
Sports Illustrated separately reported a Friday, July 24 release that sold out on the Adidas website in less than 24 hours, while noting leftover sizes at Dick's Sporting Goods and Hibbett, with no guarantee of a restock.
What do the Sophie Cunningham shoes look like?
The PE uses Adidas' Crazy Energy model. SI describes a Lucid Pink upper with a toe-to-heel gradient, Cream White at the collar and laces, light blue mesh and branding accents, and orange notes underfoot.
WWD reports the colorway mirrors her personality and Midwestern roots, with a cowboy-inspired sock-liner graphic and "Giddy Up" printed inside the tongue. There is no signature logo on the shoe.
She debuted the PE against the Connecticut Sun on July 22, SI reported. Retail price reports differ slightly: OutKick listed $120, while SI listed $110 for adult sizes.
Why does this Adidas PE sellout matter?
Fast sellouts are rare for non-signature player exclusives. SI noted Cunningham missed the 2026 WNBA All-Star Game, yet still posted a strong launch day.
OutKick framed the rush as proof of her marketability in a league where signature footwear has largely gone to stars such as Caitlin Clark, Sabrina Ionescu, Angel Reese, and A'ja Wilson.
Cunningham moved from Nike to Adidas in 2022, SI reported, and has risen inside the brand's women's basketball push. For more celebrity sports buzz, see our Celebrity Breaking News hub.