Sarah Jessica Parker loves this viral lip plumper — now 40% off
Sarah Jessica Parker loves Tarte Maracuja Juicy Lip Plump, the viral gloss-balm hybrid she praised on Instagram last year — and Page Six reports it is up to 40% off in the final hours of Amazon Prime Day, dropping to just over $16. Fans of the Sex and the City icon can shop the celeb-loved plumper before tonight's deals end.
Want lips like Carrie Bradshaw? The buzzy Tarte favorite is back in the spotlight as Prime Day winds down on June 26, 2026. Page Six Style reports today is the final day to grab celeb-loved best-sellers for less — but the lip plumper discount lasts only a few hours.
Key Takeaways
- Sarah Jessica Parker loves Tarte Maracuja Juicy Lip Plump and shared her enthusiasm in an Instagram post last year.
- The viral lip gloss-balm hybrid is up to 40% off during the final hours of Amazon Prime Day, priced at just over $16.
- Tarte says one tube sells every six seconds; the formula includes hyaluronic acid and vitamin E for hydration.
- Juicy Lip Plump comes in shimmery and creamy shades, from sheer cherry to nude — select shimmer shades are 30% off.
- Prime Day ends tonight, making this one of the last chances to score the Carrie Bradshaw-approved plumper at a steep discount.
Which lip plumper does Sarah Jessica Parker love?
Last year, Sarah Jessica Parker posted about Tarte Maracuja Juicy Lip Plump on Instagram, thanking her makeup artist Elaine Offers Woulard for introducing her to the viral product. She quipped, "Oh, Tarte, what have you done!"
The "Sex and the City" icon is not alone in loving the lip plumper, Page Six notes. Her post put the gloss-balm hybrid on radars well beyond her own makeup bag.
Why is this Tarte lip plumper going viral?
According to Tarte, one Maracuja Juicy Lip Plump sells every six seconds. The balmy, non-sticky formula blends gloss and balm with a gentle plumping effect, using hyaluronic acid and vitamin E to keep lips moisturized and supple.
Juicy Lip Plump comes in so many shades, both shimmery and creamy, from sheer cherry to nude. Select shimmery shades are 30% off during Prime Day. A related option, Maracuja Juicy Shimmer Glass Lip Plump, is also popular with shoppers seeking a touch of sparkle.
Amazon reviewers echo the celebrity hype. One buyer wrote that the product has a "cooling" effect and "adds an extra bit of color with a great amount of gloss and moisturizer." Another called the Shimmer Glass version a "great option" for a hydrating, clean lip product with gentle plump.
How much can you save during Prime Day?
Page Six reports the lip plumper is up to 40% off in the last hours of Prime Day — clocking in at just over $16, less than a typical NYC lunch. Select shimmery shades are discounted at 30% off instead.
Today is the final day to grab these celeb-loved best-sellers for less. Once Prime Day ends tonight, the steep markdown on Parker's favorite lip plumper is expected to vanish along with the rest of the event's beauty deals.
What does this mean for celebrity beauty trends?
When a star like Parker — who built an empire on fashion and beauty through Carrie Bradshaw — names an accessible favorite, fans pay attention. For more on how A-list picks shape the beauty market, see our Celebrity Breaking News coverage.
Whether you chase SJP's exact shade or browse the full color lineup, the Prime Day window is narrow. No matter which you pick, Page Six notes the non-sticky lippie is sure to become your summer go-to — if you move fast enough to catch the deal.