This $16.5 million Santa Fe ranch has its own Old West jail
Former Puma and Harley-Davidson CEO Jochen Zeitz is listing his 178-acre Santa Fe ranch for $16.5 million—a compound with more than 20,000 square feet of living space, its own Old West jail, indoor saloon, and decorative general store, plus equestrian facilities and a film-set pedigree from shows like Succession.
This 165 million Santa Fe ranch story—priced at $16.5 million—centers on an estate just 30 minutes from downtown Santa Fe that feels like a television set. Built in 1999 and recently expanded, the spread blends authentic New Mexico hacienda craft with cinematic Wild West theatrics while still operating as a working ranch.
Key Takeaways
- Jochen Zeitz, ex-chairman and CEO of Puma and Harley-Davidson, is asking $16.5 million for the 178-acre compound.
- Guests can overnight in a torreón jail, drink in an indoor saloon, and browse a display-only general store.
- The main hacienda was designed by William F. Tull and recently updated by Fearon Hay and Olivia Williams Studio.
- The property totals 16 bedrooms, 15 bathrooms, four powder rooms, and a full equestrian setup with 12 stalls.
- Neil Lyon at Sotheby's International Realty—Santa Fe Brokerage holds the listing.
Who Owns This $16.5 Million Santa Fe Ranch?
The seller is Jochen Zeitz, the former chairman and CEO of both Puma and Harley-Davidson. He is bringing the sprawling New Mexico estate to market through Neil Lyon at Sotheby's International Realty—Santa Fe Brokerage, according to Robb Report.
Zeitz's ownership ties a global sportswear and motorcycle legacy to one of the Southwest's most distinctive luxury listings. For buyers tracking high-profile seller stories, this ranch sits firmly among standout Luxury Real Estate & Dream Homes offerings this season.
What Old West Features Does the Ranch Include?
Wild West elements are woven throughout the 178-acre grounds. Guests can stay overnight in the property's torreón—described as an old Western jail—and gather in an indoor saloon built for drinks and atmosphere.
A central plaza general store adds to the theme, though its goods are strictly for display rather than purchase. The ranch has also appeared on television productions including Succession and Roswell, underscoring its set-ready character.
How Much Living Space and Ranch Amenities Are Included?
The centerpiece is a main hacienda featuring hand-carved beams and cabinetry, rounded bóveda ceilings, stacked Anasazi stone, and flagstone and granite surfaces. Standout rooms include a custom kitchen with rich textured finishes and the themed saloon.
The main residence holds six bedrooms, including a spacious primary suite. Additional guest accommodations across the grounds bring totals to 16 bedrooms, 15 bathrooms, and four powder rooms. The central plaza also includes a chapel configured for movie screenings, an outdoor cantina and rose garden, a carriage house, and a recording studio. An infinity-edge pool sits at the main house.
As a working ranch, the estate offers stabling for about a dozen horses, paddocks, a fenced arena, a hot walker, and a round pen. A four-bedroom caretaker's house accommodates ranch staff.
Why Does This Listing Stand Out in Santa Fe Luxury Real Estate?
Few compounds near Santa Fe combine 20,000-plus square feet of refined hacienda living with operational equestrian infrastructure and immersive Old West staging. The recent updates by Fearon Hay and Olivia Williams Studio modernize William F. Tull's original design without stripping its regional character.
At $16.5 million, the ranch targets buyers seeking privacy, production-ready aesthetics, and authentic Southwestern craft—all within a half-hour of downtown Santa Fe.