Samsung Galaxy Unpacked preview: What to expect in July

Samsung's July Galaxy Unpacked is widely expected in London on July 22, with leaks pointing to at least six devices: three foldables (Z Flip 8, Z Fold 8, and Z Fold 8 Ultra), two watches, and a Galaxy Glasses debut. This samsung galaxy unpacked preview matters because Samsung is expanding its summer foldable lineup and finally entering smart glasses. After years of predictable summer launches, the Korean giant appears ready to hijack the tech calendar again—and the rumoured slate looks bigger than ever.

Key Takeaways

• Samsung is reportedly holding Galaxy Unpacked in London on July 22, with at least six new devices on the rumour list.
• Three foldables headline the show: Galaxy Z Flip 8, Galaxy Z Fold 8, and a new Galaxy Z Fold 8 Ultra.
• Galaxy Watch 9 and Galaxy Watch Ultra 2 are expected, but no Galaxy Watch Classic this year.
• Galaxy Glasses should debut with cameras and Google Gemini AI—no augmented-reality display, according to reports.
• Leakers warn RAM shortages could push year-over-year price increases across the foldable lineup.

What happened to Samsung's summer Unpacked formula?

For several years, Samsung's July showcase followed a familiar rhythm: one Galaxy Z Flip, one Galaxy Z Fold, and a pair of smartwatches. That pattern helped the company own the foldable conversation long before rivals caught up. Reports ahead of the next event suggest the playbook is evolving again—just as it did when clamshell and book-style foldables first split into separate product lines.

According to Mashable's preview, Samsung is set to capture global attention for a couple of hours later this month. The Korean tech giant is reportedly holding a new Galaxy Unpacked event in London on July 22, according to many leaks and rumours. At this event, we will more than likely see at least six new devices from Samsung.

If you have followed Samsung's trajectory in our Nostalgia: Then & Now coverage, that headcount alone signals a shift. The summer stage that once meant two phones and incremental watch updates now looks like a full hardware wave—and a direct response to a busier foldable market in 2026.

Which foldable phones are expected at Unpacked?

The real headliner of each summer Unpacked, at least in recent years, has been Samsung's lineup of foldable phones. For several years, Samsung has launched a new Z Flip and Z Fold phone each summer. In 2026, all reports indicate a third phone is being added to the list.

The three Samsung foldables we expect to see at Unpacked are the Samsung Galaxy Z Flip 8, Samsung Galaxy Z Fold 8, and Samsung Galaxy Z Fold 8 Ultra. This is where things get a little confusing. You would think the Z Fold 8 Ultra would be the new addition to the lineup, but recent reports indicate that the Z Fold 8 is actually a new device this year.

Rumours for months have pointed to Samsung releasing a wider foldable this year, and it sounds like that phone will take the Z Fold 8 name, while a true successor to the Z Fold 7 will be called Z Fold 8 Ultra. The new Z Fold 8 will potentially have a 5.4-inch outer display and a 7.8-inch inner display when unfolded. These dimensions are pretty similar to the rumoured design of the still-unannounced foldable iPhone, suggesting Samsung wants to introduce this third foldable as a direct competitor to Apple's device.

Aside from that, we expect the Z Fold 8 Ultra to be fairly similar in design to the Z Fold 7, with a new Snapdragon chip and a stronger 200MP main camera on the back. Samsung is also said to have done some work to make the crease on the folding display less visible this year. The Z Flip 8, by all accounts, will follow a similar path: roughly the same design as the Z Flip 7, but with a better processor and a less visible crease.

Oh, and thanks to RAMageddon, do not be surprised to see year-over-year price increases for all of these devices. That would mark a break from the early foldable era, when Samsung leaned on aggressive trade-ins to soften sticker shock.

Will Samsung launch new watches and Galaxy Glasses too?

Samsung usually uses this summer event to showcase its latest smartwatch advancements, and 2026 looks no different. This year, we expect to see two new Samsung watches: the Samsung Galaxy Watch 9 and Samsung Galaxy Watch Ultra 2.

It is generally accepted that both of these phones will see fairly incremental changes from before. There will surely be new health-tracking features, and some small design changes, with the Galaxy Watch Ultra 2 in particular said to incorporate classic numbers on the watch face, a thinner bezel, and better side buttons. Most importantly, for some, it sounds like Samsung is skipping out on a new Galaxy Watch Classic this year. You will get a base model and a premium model, and that is it, as far as anyone can tell.

Lastly, Samsung's long-awaited smart glasses should make their debut at Unpacked in July. Most likely called Galaxy Glasses, we expect these specs to work similarly to the ones Meta has been releasing for a few years now. They will not include any augmented reality or heads-up display features, focusing instead on on-board cameras and a built-in AI assistant, courtesy of Google Gemini, to provide information about what you are seeing, should you ask.

Why does this July Unpacked matter now?

From the first Galaxy Fold to today's rumoured triple-foldable slate, Samsung has used Unpacked to define what a premium Android summer looks like. A wider Z Fold 8 aimed at Apple's rumoured foldable, paired with glasses that lean on Gemini instead of holographic overlays, shows a company betting on refinement and AI rather than spectacle alone.

It should be a pretty packed showcase, so stay tuned for coverage as we get closer to Galaxy Unpacked in July. For official timing and livestream details as they are confirmed, check Samsung's Galaxy Unpacked hub—and compare notes with Mashable's full preview when the curtain rises.