Calvin Klein taps Sadie Sink for fall 'Feel the Fit' campaign
Calvin Klein has unveiled the second chapter of its fall 2026 "Feel the Fit" denim campaign starring Sadie Sink, the Tony Award-nominated actor best known for "Stranger Things." Directed by Aidan Zamiri, the chapter launches September 1 across retail, calvinklein.com, and social platforms—following Tate McRae's opening installment and ahead of one final chapter.
The 24-year-old Sink brings a rom-com heroine energy to Calvin Klein Jeans, channeling early-2000s confidence in everyday scenes where the right pair of jeans shifts her mood. For fans tracking celebrity breaking news, the casting underscores Sink's momentum between the end of "Stranger Things" and her upcoming role in "Spider-Man: Brand New Day."
Key Takeaways
- Sadie Sink headlines chapter two of Calvin Klein's multichapter fall "Feel the Fit" denim campaign, photographed and directed by Aidan Zamiri.
- Grammy nominee Tate McRae opened the series days earlier in a Carlijn Jacobs-directed spot built around dance and movement.
- The campaign highlights three denim fits—the 90s Straight Jean, Low Rise Baggy Jean, and High Rise Loose Jean—and launches September 1, 2026.
- One additional chapter remains in the campaign series after Sink's installment.
- Sink's video pairs Calvin Klein denim with Willa Ford's 2001 track "I Wanna Be Bad," evoking peak-era rom-com star power.
Why Did Calvin Klein Cast Sadie Sink?
Calvin Klein Inc., part of PVH Corp., tapped Sink to extend a campaign built on the idea that the perfect jeans instantly change how you carry yourself. Sink told the brand that denim has always been a wardrobe staple, making the partnership feel natural.
"I love the idea behind 'Feel the Fit,'" Sink said in a statement reported by WWD. "The right pair of jeans has a way of changing how you carry yourself from the moment you put them on. Every look let me explore a different side of my style while still feeling completely like me."
The brand described the casting as a way to keep its finger on the pulse while bringing each generation's touch to Calvin Klein's signature sensuality and stripped-back style, according to Teen Vogue.
What Happens in Sadie Sink's Campaign Video?
Directed and photographed by Aidan Zamiri, the short film follows Sink through everyday moments where slipping into Calvin Klein jeans sparks a shift in energy. As unexpected scenes unfold, she moves through each with confidence.
Teen Vogue's exclusive first look reveals Sink at her at-home superstar best: wielding a hairbrush as a microphone and a traditional fan as a wind machine while dancing to Willa Ford's 2001 hit "I Wanna Be Bad." The vibe channels the pizazz of peak-era Lizzie McGuire—a deliberate 2000s rom-com heroine turn.
How Does This Chapter Fit the Larger Campaign?
Calvin Klein kicked off its multichapter "Feel the Fit" push last week with Tate McRae. The 23-year-old Grammy Award-nominated singer, songwriter, and dancer starred in a Carlijn Jacobs-directed spot emphasizing fit through choreography by Sergio Reis, set to Deee-Lite's "Groove Is in the Heart."
Sink's chapter marks the second of three planned installments. Both chapters spotlight the same fall denim lineup while letting each star interpret the "Feel the Fit" mantra in their own way—McRae through dance, Sink through playful, at-home transformation.
When and Where Can You See the Campaign?
The Sadie Sink chapter launches Tuesday, September 1, 2026, across Calvin Klein retail stores, calvinklein.com, the brand's social platforms, and high-impact out-of-home placements. WWD notes one more chapter is still to come in the series.
For fall, Calvin Klein is pushing three core denim silhouettes: the iconic 90s Straight Jean in fresh washes, the relaxed Low Rise Baggy Jean, and the High Rise Loose Jean in rich dark rinses designed for a sleek, body-defining look.