Streaming & TV Alerts · Reese Holland · 22 July 2026

Sacha Baron Cohen's Ali G movie sets October release

Sacha Baron Cohen's Ali G movie sets October release

Sacha Baron Cohen's secret Ali G movie, "Ali G: Who Iz I?", will hit theaters on Oct. 23 from Amazon MGM Studios. Cohen directed the film himself, marking his feature directorial debut, after shooting it under wraps in the same stealth style as his Borat comedies.

Key Takeaways

For fans tracking big-screen and streamer comedy news, this unveiling is a major alert across Streaming & TV Alerts. The comedian and Amazon MGM Studios have now confirmed the title and theatrical plan after keeping the production quiet.

When does Ali G: Who Iz I? come out?

Amazon MGM Studios will release "Ali G: Who Iz I?" in theaters on Oct. 23. The studio and Cohen have officially unveiled the once-secret project, according to Variety.

That theatrical date puts the long-running character back in cinemas more than two decades after his last feature outing. For audiences who first met Ali G on television, the October window confirms a full big-screen return is locked in.

Who directed the new Ali G movie?

Cohen directed "Ali G: Who Iz I?" himself. Variety reports the film marks his feature directorial debut.

He also filmed the movie secretly, following the same under-the-radar method he used for "Borat" in 2006 and its 2020 sequel. Cohen originated Ali G years before either Borat film, making this a return to his earliest breakout persona.

How does this connect to Cohen's earlier Ali G work?

Cohen originated the Ali G character for Channel 4's "The 11 O'Clock Show" in 1998. He later reprised the fictional Londoner in his own series, "Da Ali G Show," in the early 2000s.

He then starred as Ali G in the 2002 film "Ali G Indahouse," directed by Mark Mylod. "Ali G: Who Iz I?" is the next theatrical chapter for that persona, and the first time Cohen is also the feature's director.

Why was the Ali G film kept secret?

Cohen shot the movie in secret, Variety reports, just as he did on both Borat films. That process kept the title, studio partnership, and release plan under wraps until the official unveiling with Amazon MGM Studios.

With the Oct. 23 date now public, the focus shifts from whether a new Ali G movie exists to when audiences can see it on the big screen.

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