Rotherham Sheffield United friendly: how to watch live online
Fans can watch the Rotherham Sheffield United pre-season friendly live online this Saturday, with UK viewers directed to the official Sheffield United website and supporters outside the UK and Ireland able to use bet365 Live Sports Streaming. Kick-off is 15:00 BST at the AESSEAL New York Stadium, and subscription fees may apply.
Key Takeaways
- Rotherham United host Sheffield United at 15:00 BST on Saturday 25 July at the AESSEAL New York Stadium.
- UK fans can stream the friendly on the official Sheffield United website; subscription fees may apply.
- Supporters outside the UK and Ireland can watch via bet365 Live Sports Streaming.
- A limited number of Blades tickets remain on away-end turnstiles after Bramall Lane sales closed.
- Turnstile prices rise by £2, with adults paying £17 on the day.
Where can you watch Rotherham Sheffield United live?
If you cannot get to the AESSEAL New York Stadium, the main option flagged for UK-based fans is a paid stream on the official Sheffield United website. Coverage sits firmly in the streaming space rather than a free-to-air TV listing, so check the club site ahead of kick-off for access and any account requirements.
For supporters outside the UK and Ireland, the same fixture is listed on the bet365 Live Sports Streaming service. Subscription fees may apply on either route. For more fixtures and platform alerts, browse our Streaming & TV Alerts category hub.
How-to-watch coverage for this friendly points fans to those digital options rather than a named free linear TV channel, so home viewers should plan around club or geo-restricted sports streaming before the afternoon whistle.
What time does the Rotherham Sheffield United friendly kick off?
Kick-off is set for 15:00 BST on Saturday 25 July 2026 at the AESSEAL New York Stadium in Rotherham. The Blades travel across South Yorkshire for their penultimate pre-season match before competitive football returns.
Sheffield United arrive after a 3-1 win over Huddersfield Town on Tuesday at Shirecliffe, a result The Star reported as a third victory in four pre-season outings as Chris Wilder's side look to stay unbeaten. Hosts Rotherham, tipped among League Two promotion favourites after relegation from the third tier last season, beat Alfreton Town 1-0 in midweek.
Are matchday tickets still available for Sheffield United fans?
Yes, but only in limited numbers. Sheffield United say tickets are no longer available to buy from Bramall Lane, yet a limited allocation will be sold on the away-end turnstiles on Saturday.
Prices rise by £2 at the gate: adults pay £17, while over-65s and young adults aged 18 to 21 pay £12. The Blades were given an allocation of 3,679 for the visit to Alex Bruce's side.
After Rotherham, Sheffield United's first competitive fixture of 2026/27 is a Carabao Cup first-round tie at Mansfield Town in just over a fortnight. Pre-season then wraps with a trip to Germany to face VfL Bochum next Saturday.
Why does this South Yorkshire friendly matter?
Beyond the stream, it is useful preparation for both clubs. Sheffield United are sharpening up for the Championship, while Rotherham continue their rebuild in League Two against higher-division opposition.
The Blades have visited the New York Stadium in each of their last three pre-season campaigns: a 1-0 defeat in July 2023, a 2-1 win in July 2024, and a 5-0 success last year. For fans choosing the sofa over the stands, securing website or streaming access early remains the key step before the 15:00 BST start.