Primo butter bar opens in Paris with 30 viral flavors
Paris has its first dedicated butter bar: Butter Shop opened in the 15th arrondissement, offering tastings of 30 varieties—from seaweed and shallot to chocolate and viral raspberry. Founded by Erwan at 5 rue Bouchut, the primo destination draws food lovers and influencers for on-site samples of this dairy obsession.
Key Takeaways
- Butter Shop is billed as Paris’s first—and only—shop fully devoted to butter, at 5 rue Bouchut in the 15th arrondissement.
- Guests can taste about 30 varieties, from algae and shallots to chocolate, vanilla, and the viral raspberry butter.
- The shop also carries premium butters used in starred restaurants, Edmond Fallot mustards, and wines.
- A huge fleur de sel butter cone and on-site tastings have drawn Instagrammers from several countries since opening.
Where did the primo butter bar open in Paris?
According to Paris Secret, Butter Shop recently opened its doors in Paris’s 15th arrondissement. The address is 5 rue Bouchut, 75015 Paris. The outlet is described as the city’s first bar dedicated entirely to butter—and its only butter shop.
Behind the concept is founder Erwan. Paris Secret says he launched the store as a 100% butter destination, answering a global craze for the dairy made by churning cow’s milk cream. The pitch is simple: treat butter as the star, whether you spread it on a crisp Parisian baguette or take a favorite home.
What flavors can you taste at Butter Shop?
The shop offers some 30 varieties. Classic butter sits alongside Madagascar pepper, seaweed (algae), Espelette chili, and shallot. More unexpected options include vanilla, raspberry, and chocolate—flavors that blur the line between savory staple and dessert curiosity.
Paris Secret also notes premium butters of the kind served in the capital’s starred restaurants, plus gourmet extras such as Edmond Fallot mustards and a selection of wines. A standout photo magnet is an enormous fleur de sel butter cone. Visitors can taste on site, and the shop offers vacuum packaging as a complimentary wrap for the butter you choose.
Why are influencers rushing to this primo Paris spot?
Since opening, Instagrammers from the United States, Japan, Spain, Portugal, Italy, and elsewhere have crowded in to shoot content. The rotating display of colors, textures, and origins invites endless tasting—and endless posts. Raspberry butter, in particular, has ridden a viral wave tied to the shop’s buzz.
Mono-product bars—pistachio, chocolate mousse, tiramisu—are a familiar Paris food-trend pattern. Butter Shop pushes that idea further by centering a pantry essential rather than a sweet. For more odd openings and viral food stops, browse our Bizarre News & Florida Man coverage.
Whether the full tasting tour is worth the queue is still a matter of palate. What is clear is that Paris now has a dedicated address for anyone who wants thirty ways to try butter—and a camera-ready cone of fleur de sel to prove they were there.