Panerai and Luna Rossa unveil two sporty Luminors for America's Cup
Panerai and Luna Rossa have unveiled two sporty Luminor watches—the 44 mm Chrono PAM01768 and the 40 mm GMT—ahead of the 38th America's Cup in Italy in 2027. Both models blend sailing-ready tech with silver dials and red accents, and are available now from Panerai. For collectors who treat precision timepieces as part of a broader luxury lifestyle, the drop marks a notable moment in Italian design.
Key Takeaways
- Panerai partnered with Prada Group's Luna Rossa sailing team on two new Luminor models tied to the 38th America's Cup in 2027.
- The limited Luminor Luna Rossa Chrono PAM01768 costs $11,500; the Luminor Luna Rossa GMT joins the regular collection at $11,400.
- Both watches feature brushed steel cases, silver sun-brushed dials, and 100-meter water resistance.
- The GMT is the first Luna Rossa model on an integrated metal bracelet; the Chrono adds a Velcro strap and tachymeter.
- CEO Emmanuel Perrin framed the eight-year partnership as a real-world test lab for high-performance watchmaking.
Why Did Panerai and Luna Rossa Release New Watches Now?
According to Robb Report, Panerai teamed with Prada Group's Luna Rossa sailing team on a pair of timepieces honoring the 38th America's Cup, heading to Italian shores in 2027. The duo expands Panerai's existing Luna Rossa lineup, blending both brands' focus on technical innovation and the sea.
For buyers who curate luxury real estate and dream homes around coastal living and global travel, these watches mirror the same appetite for Italian craft and performance.
What Makes the Luminor Luna Rossa Chrono Special?
First up is the Luminor Luna Rossa Chrono, a 44 mm sporty watch also known as PAM01768. It features a brushed steel case, a silver sun-brushed dial with red accents, and the first Velcro strap in the Luna Rossa family.
Inside beats the automatic P.9210 caliber with a 42-hour power reserve, powering hours, minutes, small seconds at 9 o'clock, and chronograph functions. For sailors, a speed tachymeter calculates average boat speed over a fixed distance, displayed in kilometers or miles per hour on the flange.
How Does the Luminor Luna Rossa GMT Differ?
The Luminor Luna Rossa GMT breaks new ground as the first Luna Rossa model with an integrated metal bracelet. Ref. PAM0179 sits at 40 mm with the same brushed steel case and a silver sun-brushed dial using white Super-LumiNova for a monochromatic look.
The automatic P.900/GMT movement is visible through an open caseback, offering three days of power reserve in a slim 28.2 mm by 5.20 mm package. A stop-second function and dual-time GMT with a 12-hour display nod to Panerai models from the early 2000s.
How Much Do the New Panerai Luna Rossa Watches Cost?
Both models are water resistant to about 328 feet, or 100 meters. Panerai CEO Emmanuel Perrin called the collection a shared journey into high-performance watchmaking that serves as a real-world test laboratory for the brand's timepieces.
The PAM01768 Chrono is priced at $11,500 and limited to 500 pieces. The GMT costs $11,400 and joins the regular collection. Both watches are available now on Panerai's website, offering collectors a head start before the America's Cup races arrive in Italy.