Olivia Attwood launches Savano cocktails at Sainsbury's
Olivia Attwood has launched Savano, a premium ready-to-drink cocktail brand now listed nationwide in Sainsbury's, marking her shift from brand ambassador to founder. Backed by distributor Babco and a reported seven-figure retail deal, the line arrives as Attwood seeks to own the product story rather than just front campaigns.
Key Takeaways
- Olivia Attwood has founded Savano, a premium RTD cocktail range stocked nationwide in Sainsbury's.
- The brand was developed with distributor Babco and is also sold via Amazon and Savano's own store.
- Reports put the Sainsbury's commercial arrangement in seven figures, with wider earnings projections still unconfirmed by Attwood.
- Launch flavours include Hot Honey Margarita, Caipirinha and Moscow Mule.
- Attwood framed the move as an "exciting new chapter" from ambassador to founder.
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What is Savano and where can you buy it?
Savano is Olivia Attwood's new ready-to-drink cocktail brand, created in partnership with distributor Babco. Trade coverage from Bar Magazine highlights a nationwide Sainsbury's listing as the retail centrepiece of the launch.
According to reporting around the rollout, the collection is also available on Amazon and through Savano's official direct-to-consumer storefront. The opening line-up is built around three bartender-style canned serves: Hot Honey Margarita, Caipirinha and Moscow Mule.
Attwood introduced the brand publicly in early July, describing it as a year in the making and positioning the drinks as a summer staple for her audience.
Why does the Olivia Attwood Savano deal matter?
The launch matters because it moves Olivia Attwood from paid ambassador into founder territory. Speaking about the venture, she said that after more than a decade fronting campaigns for major brands, she had learned what commercial viability and an "exceptional product" require.
"This move from ambassador to founder alongside my broadcasting work is a really exciting new chapter in my career," she said. She added that Savano was created with her community in mind, while still aiming to stand on quality alone.
Yahoo Entertainment notes that coverage has characterised the Sainsbury's arrangement as a seven-figure commercial deal. The Daily Mail has separately projected that Attwood could earn around an additional £5 million through Savano and other partnerships; Yahoo stresses those wider figures have not been publicly confirmed by Attwood herself.
How did Olivia Attwood unveil the brand amid dating chatter?
The Manchester Evening News reports that Attwood used the launch to redirect attention from speculation about her personal life. While holidaying in Ibiza, she shared Savano moments online and wrote on Instagram Stories: "The only hard launch is @savano x me."
That line appeared to answer fan chatter about whether she had "hard launched" a romance with friend and radio co-host Pete Wicks. In grid posts she also leaned into the product reveal, including a boating shot captioned around boating with her "baby" Savano.
Taken together, the retail listing, Babco partnership and founder messaging cast Savano as Attwood's clearest ownership play yet in the UK RTD cocktail category.