NFFC confirms Boyle Sports as official betting partner
Nottingham Forest has confirmed Boyle Sports as an official betting partner for the 2026/27 Premier League season. The bookmaker will gain prominent LED signage at the City Ground, deepening its English football push after deals with Leeds United and West Ham United. For NFFC fans, the pact is the club's latest commercial tie-up.
Key Takeaways
- Boyle Sports is the new official betting partner of Premier League side Nottingham Forest for 2026/27.
- LED signage at the City Ground will give the brand matchday and broadcast visibility.
- Club COO Paul Bell called Boyle Sports a good fit given its strong football presence.
- The deal follows Boyle Sports' Leeds United agreement and ongoing West Ham front-of-shirt sponsorship.
What did Nottingham Forest announce with Boyle Sports?
Boyle Sports has become the new official betting partner of Premier League club Nottingham Forest, according to InterGame Online. With the partnership in place, the bookmaker will feature prominently at the City Ground through LED signage aimed at Forest supporters and global audiences.
Paul Bell, chief operating officer at Nottingham Forest, said the club was pleased to welcome Boyle Sports as an official betting partner for the 2026/27 season. He noted that the operator's strong presence across football makes it a good fit for the club.
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Why does this partnership matter for NFFC?
For NFFC, the agreement adds a named betting partner as the club heads into another Premier League campaign. The reported activation centers on prominent LED signage at the City Ground, intended to reach supporters in the stands and audiences watching worldwide.
Boyle Sports described the move as the latest step in its continued commitment to English domestic football. That strategy already includes a recent agreement with Leeds United ahead of the 2026/27 season and the continuation of its front-of-shirt sponsorship deal with West Ham United.
Taken together, the Forest pact places another Premier League venue on Boyle Sports' English football map while giving Nottingham Forest another commercial partner for the season ahead.
What have Boyle Sports and Forest officials said?
Liam McKee, head of sponsorship at Boyle Sports, said Nottingham Forest is a club steeped in football history, with an incredible connection to its supporters and community. He said the company is proud to become an official betting partner and looks forward to building a strong relationship with Forest and its fans.
McKee added that the partnership marks another important step in Boyle Sports' commitment to English football. The brand, he said, looks forward to bringing Boyle Sports to the City Ground and engaging with Nottingham Forest fans throughout the season.
Industry reporting also noted that Boyle Sports recently rolled out its Squad Builder betting feature after a successful summer test period, separate from but contemporaneous with the sponsorship news.
How does this fit Boyle Sports' English football strategy?
The NFFC deal sits alongside Boyle Sports' Leeds United agreement for 2026/27 and its ongoing West Ham front-of-shirt sponsorship. Those moves show a multi-club approach across English football, with Forest now part of that portfolio.
For Forest supporters, the practical change will be Boyle Sports LED branding at the City Ground as the 2026/27 season unfolds, reaching both matchday crowds and global broadcast audiences.