Meghan Trainor signs with UTA amid music industry moves
In the latest music industry moves Meghan Trainor news, the Grammy-winning singer-songwriter has signed with United Talent Agency for global representation spanning live touring, filmed entertainment, digital media, theatre and brand partnerships. The Guitar Center Music Foundation also named Valeisha Butterfield CEO and executive director, effective immediately.
Key Takeaways
- Meghan Trainor has signed with UTA for global representation across live touring, filmed entertainment, digital media, theatre, brand partnerships and more.
- The deal follows her acting debut in Ryan Murphy’s FX series “The Beauty” and the April release of her seventh studio album “Toy With Me.”
- The Guitar Center Music Foundation named Valeisha Butterfield CEO and executive director, effective immediately.
- Butterfield previously served as co-president of the Recording Academy and VP of global partnerships at Google.
These agency and nonprofit leadership shifts are the kind of industry updates readers track in our Streaming & TV Alerts coverage, where music careers increasingly overlap with screen and live entertainment.
Why did Meghan Trainor sign with UTA?
According to Variety, Trainor’s UTA pact covers global representation for live touring, filmed entertainment, digital media, theatre, brand partnerships and more.
The signing comes after her on-screen acting debut in Ryan Murphy’s FX series “The Beauty” and the April release of “Toy With Me,” her seventh studio album.
She canceled a North American arena tour planned for earlier this year amid low ticket sales, citing the challenges of balancing work, family and a new baby.
Trainor has also appeared as a judge, coach, mentor and advisor on “The Voice,” “The Voice UK,” “The Four” and “Australian Idol,” and published the motherhood memoir “Dear Future Mama: A TMI Guide to Pregnancy, Birth, and Motherhood from Your Bestie.”
She is managed by Nikola Barisic for Bond Artist Management and represented by Aaron Rosenberg for Myman Greenspan Fox Rosenberg Mobasser Younger & Light LLP.
Who is Valeisha Butterfield at the Guitar Center Foundation?
The Guitar Center Music Foundation appointed Valeisha Butterfield as CEO and executive director, effective immediately.
She will work with GCMF’s board to advance the Foundation’s strategic plan, grow fundraising and donor engagement, develop partnerships with schools and community organizations, and strengthen the reach and visibility of its programs.
Butterfield was previously co-president of the Recording Academy and VP of global partnerships at Google. She currently serves on the Grammys’ Television Committee and is the founder of Seed Media.
Board president and chair Curtis Heath said Butterfield brings “the rare combination of nonprofit leadership, music industry experience and operational expertise that GCMF needs for its next stage of growth,” and that she has spent her career building organizations, developing partnerships and bringing people together around a shared purpose.
What else is shifting in the music business?
Variety’s same industry-moves roundup also noted songwriter Phil Barton’s global publishing deal with BMG in partnership with Liz Rose Music, after a career that has produced more than 900 songs, including Lee Brice’s No. 1 hit “A Woman Like You.”
BBR Music Group/BMG Nashville signed Canadian country artist Jade Eagleson, a CCMA Male Artist of the Year winner who also expanded his team with Range Music for management, CAA for booking and Spirit Music, in a joint venture with Alliance Music Partners, for publishing.
Independent distribution and services company Amuse named Mark Mitchell general manager and Tim Cronin senior VP and head of music, and announced a new London office in Farringdon to lead teams in London, New York and Stockholm.
Together, Trainor’s UTA signing and Butterfield’s Foundation appointment underline how representation and nonprofit leadership are resetting across music, TV and live entertainment right now.