Mountain Dew goes Pitch Black with citrus grape flavour
Mountain Dew Pitch Black, a citrus grape-flavoured soft drink with dark purple liquid and space-inspired packaging, is launching exclusively through Booker in October 2026 ahead of a UK national rollout in November. Carlsberg Britvic is backing the 500ml price-marked packs as it builds on Mountain Dew’s double-digit sales growth.
Key Takeaways
- Mountain Dew Pitch Black blends citrus and grape with dark purple liquid and space-inspired packaging.
- Booker gets an exclusive from October 2026, with a national rollout from November.
- It launches in 500ml price-marked packs at £1.75, sold in cases of 12.
- Carlsberg Britvic says Mountain Dew sales are up over 11.5% year on year.
- Independent retailers can order POS and digital assets via At Your Convenience.
What is Mountain Dew Pitch Black?
Mountain Dew Pitch Black is the brand’s latest soft-drink extension: a citrus grape flavour designed to look as bold as it tastes. Trade coverage describes dark purple colouring and space-inspired packaging meant to stand out on shelves next to existing Mountain Dew lines.
Brand owner Carlsberg Britvic is positioning the variant as a high-visibility single-serve option for convenience retailers. For more launches and category trends, see our Future Tech & AI Wonders hub.
When and where can shoppers buy it?
According to Talking Retail, Mountain Dew Pitch Black is available exclusively through Booker from this month (October 2026), before a wider UK national rollout from November 2026.
Scottish Local Retailer reports the drink will ship in 500ml packs price-marked at £1.75 and packed in cases of 12. That format targets impulse and single-serve occasions common in convenience stores.
Why does the Pitch Black launch matter for retailers?
Mountain Dew is already a growth brand in UK convenience. Scottish Local Retailer puts the brand’s retail sales at £32.6m and calls it the third fastest-growing flavoured carbonates brand in the channel. Pitch Black adds another SKU for independents chasing that momentum.
David Laidler, brand director for carbonates at Carlsberg Britvic, said Mountain Dew sales are up over 11.5% year on year. He argued the new flavour’s bold taste, striking dark liquid and standout pack should grab shoppers’ attention, excite fans and bring new consumers into the brand.
To support the launch, Carlsberg Britvic is offering point-of-sale materials including a full barker, A4 poster, window vinyl and a strut-cut with bottle cut-out through its At Your Convenience platform. Digital assets such as a static till screen plus Facebook and Instagram posts are also available for retailers to order.
For convenience operators, the story is straightforward: an exclusive Booker window in October, national availability from November, and merchandising tools ready for store-level push. Mountain Dew Pitch Black is a flavour play wrapped in high-contrast packaging—aimed at sustaining the brand’s recent sales run rather than a quiet line extension.