Nostalgia: Then & Now · Walter Finch · 8 July 2026

L.O.L. Surprise Turns 10 With Jennie & Rosalia Music Dolls

L.O.L. Surprise Turns 10 With Jennie & Rosalia Music Dolls

lol surprise turns with L.O.L. Surprise!’s 10th-anniversary Music Festival collection featuring Jennie and Rosalia dolls. According to Mashable’s where-to-buy guide, the whole lineup (Tots, headliners, fashion dolls, and furniture packs) is priced and sold at MGA Shop, with “Shop Now” links and listed prices.

After a decade of surprise-filled unboxings, L.O.L. Surprise! is stepping onto the main stage. The brand is celebrating its 10th anniversary with L.O.L. Surprise! Music Festival, described as a yearlong campaign packed with new dolls, festival-inspired collectibles, and headline-worthy collaborations.

The biggest draw: music icons Jennie from BLACKPINK and Rosalia are making their L.O.L. Surprise! doll debuts, with collectible looks inspired by their signature styles. Mashable’s guide breaks down what’s launching and where to buy it—so you can head straight to the pieces that match your collection goals.

Key Takeaways

Where can you buy the new Music Festival collection?

Mashable’s where-to-buy roundup points to one primary place to shop: MGA Shop. In the guide, each product is listed with a price “at MGA Shop” and a “Shop Now” prompt, meaning you can move from lineup browsing straight to checkout without guessing availability.

Here are the items Mashable lists launching in the L.O.L. Surprise! Music Festival collection, along with their stated pricing “at MGA Shop”:

If you’re collecting at speed, Mashable also notes a sell-through effect for at least one item—warning that fans “snapped” it up quickly and that you may have to wait for the next restock.

What makes the Jennie and Rosalia dolls a big deal?

In Mashable’s framing, this is the moment the franchise-level unboxing hobby turns into something closer to a festival lineup. The guide says lol surprise turns 10 with a “yearlong campaign” and “headline-worthy collaborations,” where Jennie and Rosalia get spotlight-ready doll debuts.

For the headliner-style collectibles, Mashable highlights Music Festival Headliners Tots, described as “global music artist dolls” inspired by the style of Jennie or Rosalia. These Tots are said to feature cool outfits based on each artist’s real-world looks, plus a mini poster and a collectible trading card to deepen the reveal and collectability.

Mashable also emphasizes a portability detail: the heart-shaped L.O.L. ball doubles as a keychain. So beyond the “tiny collectible package” factor, there’s an implied day-to-day way to carry the artist-inspired headliner with you.

Then there are the fashion dolls—the more display-forward pieces. Mashable calls out two separate collectible-poster releases: a Rosalia fashion doll and a Jennie fashion doll, each listed at $26.99 at MGA Shop in the guide.

For Rosalia, the guide says the look is inspired by one of Rosalia’s iconic outfits, landing a bold, trendy vibe that feels aligned with her stage persona. It also says the doll includes an exclusive Rosalia poster, pitched as “a fun pick” for collectors and fans who want a piece of her stage style visible at home.

For Jennie, Mashable says the fashion doll captures her signature style and includes a stage-ready outfit inspired by one of her real outfits, plus a collectible poster tucked inside for fans to display.

Why are the Tots and furniture packs built for collectors?

Mashable’s lineup doesn’t treat collecting like a one-and-done activity. Instead, it builds a progression: genre-inspired blind reveals, artist headliner Tots, and furniture packs that let you create a full festival world.

Start with Music Festival Tots with Collectible Vinyl Albums. Mashable says these Tots bring the music theme to life with eight dolls inspired by different genres: K-pop, Latin, pop, hip-hop, country, indie, pop-punk, and scene. The reveal mechanic is also described in detail: each Tot comes inside a pink disco ball that doubles as a collectible display piece and a mini reveal experience—where you spin the included vinyl record to open compartments filled with fashion and accessories.

According to the guide, these Tots include seven surprises to unbox, plus “a chance to find a rare shiny disco ball.” That’s a classic collectible hook, but it’s also the kind of physical, interactive moment Mashable ties directly to the “festival” theme.

Next come the Music Festival Headliners Tots. Mashable reiterates the artist spotlight approach and notes that each heart-shaped Tot includes seven surprises—covering outfits, shoes, and accessories—before the tiny headliner hits the stage. The collecting goal is spelled out: collect all four Tots to build the full Music Festival lineup.

Finally, the furniture packs are where the collection expands beyond individual dolls. Mashable frames the Music Festival Furniture Packs as a way to turn the lineup into a full festival setup, listing spaces like the Main Stage, DJ Booth, Neon Arcade, and Roller Disco. Each furniture pack also comes with an exclusive Tot, giving collectors another character to add to the environment.

In other words, this isn’t just about “what’s in the ball”—it’s about building a mini world that stays interesting even after the initial unboxing.

How does a 10th anniversary stay “fresh”?

For a franchise that’s built on unboxing, lol surprise turns 10 by leaning into freshness in three ways: artist debuts, expanded collectability, and a longer arc. Mashable describes the celebration as a “yearlong campaign,” which implies more drops and more moments beyond a single wave.

Within the guide, Mashable also points to franchise-level polish—mentioning “new doll looks” and “refreshed packaging,” alongside festival-themed collectibles for fans to discover. That combination matters because it explains why older fans might feel nostalgia, while newer fans get a sense of something current rather than recycled.

If you’re in a then-and-now collecting mood, you can keep the nostalgia rolling with more stories in BlasterPost’s nostalgia hub: Nostalgia: Then & Now.

For the full breakdown of what’s launching and where to buy, Mashable’s guide is the straight-to-shop reference: L.O.L. Surprise! Music Festival collection: Where to buy Jennie and Rosalía dolls.

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