Laufey signs with UTA for global representation in all areas
Grammy-winning singer-songwriter Laufey signs with UTA for global representation in all areas, the agency announced early Monday. United Talent Agency will pursue opportunities in live touring, media, filmed entertainment, and brand partnerships as she tours behind her 2025 album A Matter of Time.
Key Takeaways
- Laufey has signed with United Talent Agency for global representation in all areas.
- UTA will seek deals across live touring, media, filmed entertainment, brand partnerships, and more.
- The move comes amid her major world tour supporting Grammy-winning 2025 album A Matter of Time.
- Both A Matter of Time and 2023’s Bewitched won Grammys for Best Traditional Pop Vocal Album.
- A Matter of Time reached No. 4 on the Billboard 200.
Why does the Laufey UTA signing matter?
The deal places a fast-rising crossover star under a major Hollywood talent agency as her reach grows beyond records and streaming. According to Variety, UTA announced the all-areas pact early Monday as global representation.
Readers tracking streaming and TV alerts will note the scope: live touring, media, filmed entertainment, and brand partnerships—not music alone.
What will UTA handle for Laufey?
UTA will work to secure opportunities across live touring, media, filmed entertainment, brand partnerships, and more. That all-areas mandate is wider than a touring-only or music-only brief.
It arrives while she is already touring behind A Matter of Time, with dates across North America, the UK, Europe, Asia, and Oceania.
How is Laufey’s career performing right now?
Laufey’s fusion of pop and traditional jazz has helped bring that sound to younger listeners. Her 2025 album A Matter of Time hit No. 4 on the Billboard 200 and won a Grammy for Best Traditional Pop Vocal Album.
Her second full-length, 2023’s Bewitched, also won in the same Grammy category. The chart peak and back-to-back awards mark clear mainstream traction.
What other recognition has Laufey received?
The Chinese-Icelandic singer was awarded the Knight’s Cross of the Order of the Falcon by Iceland President Halla Tómasdóttir, the country’s highest national distinction for major cultural, artistic, and international contributions.
She was also named one of Time magazine’s 2025 women of the year and honored at Variety’s 2024 Hitmakers event as Crossover Artist of the Year. In comments to Variety, she has said she is a trained jazz singer but does not always call herself a jazz artist, because not every song fits that category—or a straight pop one.
With UTA now representing her globally, attention turns to which touring, media, film, and brand projects come next.