Ladbrokes owner Entain CMO Charlotte Emery steps down
Charlotte Emery has stepped down as Chief Marketing Officer for Entain’s UK brands, including Ladbrokes and Coral, after two years in the role. Entain confirmed a mutually agreed exit at the end of May 2026 and has started searching for her replacement amid a wider efficiency drive.
Key Takeaways
- Emery left Entain’s UK CMO post at the end of May 2026 after joining in June 2024.
- She led marketing for Ladbrokes, Coral, Gala and Foxy, with a 230-person team and a £250 million budget.
- Entain says the departure was mutually agreed; recruitment for a successor is underway.
- The exit comes as Entain pursues efficiency measures, including plans to cut about 500 jobs globally.
Who is Charlotte Emery and what did she run at Ladbrokes’ owner?
Emery joined Entain in June 2024 as CMO for its UK brands—Ladbrokes, Coral, Gala and Foxy Bingo. She sat on Entain’s UK Executive Committee and led a marketing organisation of around 230 people with a £250 million budget, according to industry reporting.
In that role she helped implement AI in the marketing function and led relaunches of Gala and Ladbrokes. Coverage also credits her with Ladbrokes’ “That’s Ladisfaction” campaign, launched in August 2025. Before Entain, she worked as an independent strategy adviser and spent more than four years at William Hill as Global Brand Marketing Director and Global Chief Brand Officer.
Why did Charlotte Emery leave Entain, and is Ladbrokes affected?
Entain said both parties mutually agreed it was the right time for a change. Emery worked with colleagues on an orderly handover of responsibilities. Bejay Patel, Managing Director of Entain UK & Ireland, thanked her for contributing to the growth of Ladbrokes, Coral, Gala and Foxy and for leading marketing “with passion and energy” over two years.
AffPapa reported the decision alongside a broader efficiency programme under acting CEO Stella David. The CMO move does not, on its own, change the Ladbrokes brand name or product lineup, but it does reset leadership of the marketing function that shapes how those brands are promoted in the UK.
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What happens next for Entain’s UK marketing team?
Entain has confirmed it is searching for a new UK CMO. The company previously said it would cut around 500 roles globally—about 2% of its workforce—as part of an operating-cost review. iGaming Expert reported that product, technology and corporate functions are among the areas expected to be affected, and that the reductions are not tied to a single market or regulatory event.
An Entain spokesperson said organisational changes are aimed at operational efficiency and agility, and that the company is consulting with those affected. Readers can follow further detail in AffPapa’s report on Emery’s exit and related Entain updates.
Until a successor is named, attention will stay on how Ladbrokes and sister brands sustain campaign momentum, AI-led marketing work, and brand relaunches Emery helped set in motion during her two-year tenure.