Kristin Cavallari taps sons to model Uncommon James jewelry
Kristin Cavallari taps sons Camden, 13, and Jaxon, 12, to model the new men’s jewelry collection from her Uncommon James brand. The Laguna Beach alum shared Instagram photos of the pair wearing the pieces while playing basketball, joking she had to find the two cutest models available for the launch.
Key Takeaways
- Cavallari cast Camden, 13, and Jaxon, 12, as the faces of Uncommon James’ new men’s jewelry collection.
- She posted Instagram images of the boys wearing the pieces while playing basketball.
- Chain necklaces in the range come in two lengths aimed at younger wearers.
- Daughter Saylor, 10, previously modeled and helped design a kids’ jewelry drop for the brand.
- Uncommon James, launched in 2017, now spans jewelry, skin care, fragrance, apparel and candles.
The reality star and entrepreneur used her own feed to introduce the collection, keeping the reveal casual and family-forward. In coverage from Page Six, the campaign is framed as another personal beat for a brand built around her everyday style.
Follow more celebrity breaking news as Cavallari folds her kids into Uncommon James moments, turning a product drop into a family snapshot.
Why did Kristin Cavallari tap her sons for the campaign?
Cavallari said the choice was obvious once men’s jewelry went live at Uncommon James. “We launched men’s jewelry at @uncommonjames so obviously I had to find the 2 cutest models available,” she wrote alongside the photos.
The images show Camden and Jaxon posing in the new pieces during a basketball session. Cavallari, 39, kept the tone light, presenting the boys as natural fits rather than hired talent.
What is included in the Uncommon James men’s jewelry launch?
The new men’s collection is the latest expansion for Uncommon James. Cavallari highlighted chain necklaces in her Instagram Stories, noting there are “2 different lengths for your little guys too,” signaling the line is meant for younger wearers as well as adults.
Beyond jewelry, the company she founded in 2017 now covers skin care, fragrance, apparel and candles. The men’s drop extends that lifestyle footprint with pieces she is already putting on her sons.
Have Cavallari’s children modeled for Uncommon James before?
Yes. It is not the first time her kids have fronted a launch. Her daughter Saylor, 10, helped introduce Uncommon James’ kids’ jewelry drop last year and even designed the pieces with help from her mom.
Putting Camden and Jaxon in the men’s campaign continues that family-first marketing playbook, keeping the newest Uncommon James jewelry personal, wearable and close to home.