Kitchen Soldier, Yumi's Cells lead Prime Video India deal
Prime Video India has signed a multi-year distribution deal with Korean studio CJ ENM that will add more than 100 Korean titles to its Indian lineup over the next two years. Lead offerings include 8216the legend kitchen soldier8217 and “Yumi’s Cells,” with English subtitles plus Hindi, Tamil and Telugu dubbing for local audiences.
Key Takeaways
- Prime Video India and CJ ENM sealed a multi-year pact for 100-plus Korean titles over two years.
- The deal covers 26 new titles plus a wider slate from CJ ENM’s existing library.
- “Yumi’s Cells” Season 3, “The Legend of Kitchen Soldier,” “Filing for Love” and “My Bias, My Boss” headline the rollout.
- Titles arrive with English subtitles and Hindi, Tamil and Telugu dubs; Prime members stream at no extra cost.
- The India-focused pact builds on the companies’ May 2025 global distribution deal and a September 2025 MX Player licensing move.
What did Prime Video India and CJ ENM announce?
According to Variety, the streamer and CJ ENM have extended their existing global partnership with a dedicated India focus. The agreement brings more than 100 Korean titles to Prime Video’s Indian catalog across the next two years.
That package includes 26 new titles alongside library series already associated with the studio. Genres span drama, thriller, romance, fantasy and action, featuring talent such as Kim You-Jung, Lee Jong-suk, Park Ji-hoon and Cha Woo-min.
Prime members will be able to watch the new titles at no additional cost, reinforcing the streamer’s push to become a go-to hub for international hits in India. Follow more Streaming & TV Alerts for related platform news.
Which shows lead the 100-plus title slate?
The slate opens with “Yumi’s Cells” Season 3, the latest chapter of CJ ENM’s flagship franchise, which Variety reports topped streaming charts in 81 countries, including the U.S., Brazil, France and the U.A.E. Also scheduled are “Filing for Love,” which ranked No. 1 in 105 countries; breakout series “The Legend of Kitchen Soldier”; and romantic comedy “My Bias, My Boss.”
Library titles folded into the deal include “Dear X,” “Law in the City,” “Study Group,” “My Dearest Nemesis,” “Search: WWW” and the first two seasons of “Yumi’s Cells.” Manish Menghani, director and head of content licensing at Prime Video India, also pointed to much-loved CJ ENM titles such as “Legend of the Blue Sea,” “Prison Playbook,” “Mother” and “A Practical Guide to Love,” which are set to launch on the service over the next two years.
Why does this deal matter for Indian viewers?
Korean content demand on Prime Video has been rising across markets, and the India-specific package is designed to meet that appetite with localized language options. Shilangi Mukherji, director and head of SVOD business at Prime Video India, said the companies are deepening collaboration after last year’s global deal and doubling down on making premium Korean stories accessible in India.
Seo Jangho, executive VP of platform division at CJ ENM, framed India as one of the world’s most dynamic entertainment markets and called Prime Video the ideal partner to reach millions of new viewers. The move follows the May 2025 WAVES Bazaar global distribution agreement—giving Prime Video worldwide rights excluding Korea and China to titles including “Head Over Heels”—and a September 2025 licensing deal that brought 18 K-dramas to Amazon’s free, ad-supported MX Player in India.
For Indian subscribers, the practical takeaway is a larger, curated pipeline of K-dramas arriving with multi-language access and no add-on fee for Prime members—anchored by high-profile entries such as “The Legend of Kitchen Soldier” and the continuing “Yumi’s Cells” franchise.