Kim Kardashian buys $285K 1973 Ford Bronco for Idaho

Kim Kardashian 1973 Ford Bronco news is simple: she paid about $285,000 for a forest-green Velocity Restorations build for her Coeur d'Alene, Idaho, mountain summer home and debuted it in an Instagram photo dump on July 14, 2026. The vintage SUV joins her roughly $3.8 million car collection and was reportedly ready for immediate delivery rather than the shop's usual wait.

Key Takeaways

• Kardashian paid about $285,000 for a restored 1973 Ford Bronco from Velocity Restorations.
• The forest-green truck was chosen for her lakeside summer home in Coeur d'Alene, Idaho.
• She reportedly found the Florida builder through brother-in-law Travis Barker, also a client.
• After a few weeks in Los Angeles, the Bronco was shipped to her mountain house and shown on Instagram.
• Velocity's typical 1973 builds land in the mid-$270,000 range; her price points to a more customized example.

In celebrity car culture, a new supercar rarely surprises anyone. A meticulously restored classic truck for a lakeside retreat is a different kind of flex — and it fits neatly into our Nostalgia: Then & Now beat of old-school style meeting modern celebrity life.

What exactly did Kim Kardashian buy?

According to TMZ, Kardashian bought a 1973 forest-green Ford Bronco from Velocity, a company that rebuilds and updates vintage Broncos. The reported price is $285,000.

Complex identifies the seller as Florida-based Velocity Restorations and notes that current 1973 Bronco models from the builder typically sell in the mid-$270,000 range. That makes the reported $285,000 tag one of the shop's more customized builds rather than a bare-bones restoration.

Inside, the truck is detailed with a "Ranger Brown" cabin, ProCar high-back seats, a classic wood steering wheel, a Tuffy console, and a carpet-free floor. TMZ also flags a vintage-style A/C system. The layout is not a full convertible: there is a covering for the driver, while rear passengers get more of an open-air ride.

Those details matter because they explain the sticker price. This is not a barn-find project or a museum piece under glass. It is a rebuilt classic meant to be driven around town near the lake, with period looks and enough comfort updates to make mountain summer weekends workable.

Why does a 1973 Bronco matter for her Idaho home?

Kardashian reportedly chose the vehicle because she thought it suited her summer home in the mountains. Complex and Yahoo Entertainment place that property in Coeur d'Alene, Idaho, near Lake Coeur d'Alene — a lakeside setting where a rugged classic SUV reads as weekend transport, not red-carpet armor.

Yahoo reports she debuted the Bronco in a July 14 photo dump, captioned "Taking the long way home," and tagged @velocityrestorations. In the images, the forest-green truck sits in the driveway of her mountain retreat. The Skims founder wore a red bandana and lace-up Miu Miu jeans in the shared photos — a casual reveal that matched the vehicle's vintage mood.

Yahoo also frames the purchase as another addition to a luxury car collection estimated at about $3.8 million, calling Kardashian someone who has "always been a car girl." The Bronco is less about exotic performance and more about rustic charm, which is exactly why the story is landing as nostalgia with a modern twist.

For readers who follow celebrity real estate as closely as celebrity cars, the pairing is the story. An Idaho lake house needs something that looks right in gravel and pine light. A forest-green 1970s Bronco does that job in a way a low sports car never will.

How did she get the Velocity Restorations Bronco so quickly?

Velocity custom-builds these vehicles on a typical 14- to 16-week timeline, TMZ reports. The company also keeps some finished trucks ready to go. Kardashian's Bronco was available for immediate delivery, so she did not wait out a full custom queue.

Sources say she learned about Velocity through brother-in-law Travis Barker, who is also a client. After delivery to Los Angeles, she had the car for a few weeks before it was shipped from L.A. to the Idaho mountain house — the same place where fans first saw it parked outside her lakeside retreat.

Yahoo notes she is currently dating Formula 1 driver Lewis Hamilton, who is deeply into cars. TMZ says it is unclear whether he helped pick this Bronco, though the classic choice is an easy one for a motorsport-minded partner to approve.

The referral detail also explains the brand choice. Velocity is not a mass-market dealership floor. It is a specialist shop known for updated vintage Broncos, and Barker already being a customer gave Kardashian a trusted on-ramp into that niche.

Is this more nostalgia play than status symbol?

On paper, $285,000 is still serious money. In Kardashian's world, the story is less about sticker shock and more about taste: a 1970s American icon rebuilt for daily mountain living, shown off with a "long way home" caption instead of a launch-event pose.

That then-and-now tension is the point. The silhouette is classic Bronco. The builder is a modern restoration house. The destination is an Idaho lake house, not a Hollywood valet line. For fans who track celebrity cars, the Kim Kardashian 1973 Ford purchase is a reminder that the most shareable flex can look like something your parents remember — only restored, priced like a luxury good, and parked where summer actually happens.

Between the Travis Barker referral, the ready-to-ship inventory, and the Instagram debut, the timeline is straightforward: she bought a finished Velocity Bronco, used it briefly in Los Angeles, moved it to Coeur d'Alene, and let the photos do the talking. No invented drama required — just a very expensive vintage truck finding its mountain home.

If the photos keep circulating, expect more interest in Velocity-style builds and in the broader trend of celebrities choosing restored classics for second homes. For now, the facts are clear enough: a $285,000 1973 Ford Bronco, forest green, Idaho-bound, and already on her feed.