Kick founders take Club out of beta with $10M domain deal
Kick co-founders Bijan Tehrani and Ed Craven have taken Club, their new creator monetization platform, out of beta and launched a companion app. Club is built for superfan communities, combining subscriptions, tipping, paywalled content, and Club Cash. The Stake.com founders also spent $10 million on the Club.com domain.
Key Takeaways
- Kick and Stake.com co-founders Bijan Tehrani and Ed Craven have officially launched Club after a beta that drew 100,000 members.
- Club unifies subscriptions, tipping, paywalled content, and Club Cash for creator-led superfan communities.
- The team paid $10 million for Club.com, among the costliest domain sales on record.
- A new app is live, and Club is expanding social tools such as Communities, user posts, follows, and likes.
What happened as Club came out of beta?
Australian entrepreneurs Tehrani and Craven, who co-founded the virtual casino Stake.com in 2017 and later launched livestreaming service Kick, have announced Club's official launch. They teamed up with Henrik Pohlmann, who serves as Club's CEO.
According to Tubefilter, Club launched in beta earlier this year. One creator's page already has more than 30,000 members, and the platform accumulated 100,000 members during beta.
As Club leaves beta, the founders are launching a corresponding app. Tehrani said in a statement: "Creators deserve a platform that supports their success. With the official launch of Club and its app, it's now easier than ever for creators to build lasting businesses around the audiences they've worked hard to grow."
How does Club plan to make creators money?
True to its name, Club is a home for superfan communities centered around individual creators. Creators can launch spaces that unite several revenue streams in one place.
Those tools include subscriptions, tipping, paywalled content, and an in-app currency called Club Cash. The pitch is to consolidate those resources so creators can operate efficiently next to their biggest fans, a theme that also fits our net worth and wealth coverage of how platforms convert audiences into businesses.
Kick itself has shifted from splashy streamer signings toward sustainable monetization, including mid-roll ads on streams. Club is following a similar roadmap: high-profile founders may get creators through the door, but the monetization stack is meant to keep them active.
Why did Kick's founders spend $10 million on Club.com?
When Tehrani and Craven launched Kick, they turned heads with expensive streamer deals. Club's launch is backed by another costly publicity stunt: buying the Club.com domain for $10 million, which Tubefilter describes as one of the most costly domain sales of all time.
That spend shows how much capital the Stake and Kick founders are putting behind a creator-economy play beyond livestreaming. Creator platforms are abundant, Tubefilter notes, but few match Club's combination of deep pockets and relevant executive experience.
What new social features is Club rolling out?
WIN.GG reports that Club offered an alternative to X Communities in April 2026 after X removed that feature. Tehrani had already tried to attract top creators with fast-track signup. Club Cash lets fans give currency to creators.
As part of the official launch, Tubefilter says Club is adding Communities to bring more social elements. A summer update announced by Pohlmann also opened posting to regular users, not only creators.
Approved creator posts still appear in the FYP, while ordinary users' posts show in followers' feeds. Users can now follow other users, creators can follow users, and likes work on posts and comments. Early-access joiners can claim a limited-edition OG Badge.