Khlo Kardashian's Khloud brand scales at Walmart wellness
Khlo Kardashian's snack label Khloud is scaling at Walmart with Khloud Plus Collagen Protein Chips, which pack 17g of protein including 2g of hydrolyzed collagen and a retailer-exclusive Jalapeño flavor. The expansion backs Walmart's push to refine its wellness aisle around functional snacks that reach shoppers beyond the traditional gym-focused crowd.
Key Takeaways
- Khloud Plus Collagen Protein Chips are now available at Walmart with 17g of total protein, including 2g of hydrolyzed collagen.
- A Jalapeño flavor is exclusive to the retailer as Walmart sharpens its protein and functional snack assortment.
- The brand is aiming protein snacks at a broader, health-conscious audience, including women, not only gym-focused shoppers.
- Walmart is backing the launch with prominent endcap displays to draw new customers into wellness.
- Industry projections put the protein snack market near $79.04 billion by 2035.
Why is Khlo Kardashian's Khloud expanding at Walmart?
According to Forbes, Khlo Kardashian's Khloud brand is scaling its Walmart footprint with Khloud Plus Collagen Protein Chips. The move pairs a celebrity-backed snack line with a mass retailer that is actively refining its wellness category.
That matters because protein snacks have long skewed toward male, performance-driven buyers. Khloud is positioning the chips for mainstream shoppers who want function without giving up familiar chip crunch and flavor. For more celebrity business headlines, see our Celebrity Breaking News hub.
What is inside Khloud Plus Collagen Protein Chips?
Each bag delivers 17g of total protein, including 2g of hydrolyzed collagen. Forbes reports that the launch puts Khloud's most functional chip offering into Walmart's aisles, with an exclusive Jalapeño variety joining the lineup.
The product leans on brand appeal and community engagement while giving Walmart another functional snack option for everyday grocery trips. Shoppers get a protein-forward chip format instead of a gym-only supplement play.
How is Walmart refining its wellness category?
Walmart is expanding protein and functional snack sets as part of a broader wellness refresh. Forbes notes the retailer is giving Khloud significant support, including prominent endcap displays meant to pull new customers into the category.
The protein snack market is projected to reach $79.04 billion by 2035, driven by demand for products with functional benefits. A high-visibility celebrity brand helps Walmart signal that better-for-you snacks belong in everyday carts.
Where else is Khlo Kardashian in the spotlight?
Away from retail, Kardashian recently shared an emotional first-day-of-school post after son Tatum, 4, began pre-K and daughter True, 8, started third grade. She wrote that both of her babies are officially in school and she "truly don't know how we got here," People reported.
The personal milestone underscores why her name still moves products: fans follow both the family moments and the business bets. Khloud's Walmart scale-up is the commercial side of that same spotlight.