Imax and Goer Dynamics plan first in-car IMAX system for China
DIRECT ANSWER: Imax and Chinese audio-visual technology company Goer Dynamics are developing the world's first Imax-branded in-vehicle entertainment system, bringing premium cinema-grade sight and sound into car cabins. Commercial production in China is targeted for later in 2026, with both companies co-designing the platform and pitching it to premium automakers nationwide.
The partnership marks Imax's latest effort to extend its brand beyond multiplex screens. As autonomous driving reshapes how passengers use travel time, premium in-cabin entertainment is becoming a selling point for smart vehicles — and two industry names are betting China will lead the charge.
Key Takeaways
- Imax and Goer Dynamics are co-developing the first Imax-branded in-vehicle entertainment system.
- Commercial production in China is scheduled for later in 2026.
- The setup combines Imax acoustic architecture with a flip-down 4K HDR screen and adjustable speaker layouts.
- Goer Dynamics has already fitted nearly three million new energy vehicles with in-car audio-visual tech.
- Imax China will co-market the finished system to premium automakers across China.
What Will the World's First Imax In-Vehicle System Include?
According to Variety, the system pairs a proprietary Imax acoustic architecture with a flip-down 4K HDR display. On the audio side, engineers are targeting ultra-high dynamic range alongside high-powered low-frequency performance aimed at reducing distortion during playback.
The visual stack relies on custom imaging technologies plus an intelligent ambient-light adaptation feature designed to preserve picture quality as in-cabin and exterior lighting shifts during a drive. Automakers will be able to choose adjustable configurations that support different speaker layouts, making the platform scalable across vehicle tiers and price points.
When Will Production Begin in China?
Imax China — the Hong Kong-listed subsidiary of Imax Corp. — is the Imax entity involved in the strategic deal. The companies said they are targeting commercial production later this year, though neither disclosed specific vehicle models or launch partners.
Under the agreement, Imax and Goer Dynamics will collaborate on design and jointly market the finished system to premium automakers throughout China. That go-to-market focus aligns with Imax's broader premium positioning in one of its most important global markets.
Why Does This Partnership Matter for Imax and Goer Dynamics?
For Goer Dynamics, the tie-up builds on deep automotive roots. Founded in 2020 under Goer Group, the company has fitted nearly three million new energy vehicles with its in-car audio-visual technology. Its portfolio spans audio brands including Dynaudio, Xeo, and Libratone.
Imax, meanwhile, has been pushing its standards into live events, home entertainment, and branded merchandise. Daniel Manwaring, CEO of Imax China, said rising autonomous driving will make immersive cabin entertainment a purchase driver, calling the Goer Group partnership a chance to set a new premium in-vehicle standard.
Goer Dynamics chair and CEO Tony Jiang echoed that view, saying the in-car immersive experience will become a key factor for buyers of smart vehicles — and that Imax's content and technology ecosystem makes the collaboration well timed. For more streaming and home-entertainment shifts like this, see our Streaming & TV Alerts coverage.