Nick Hogan saves Hulk Hogan-themed NYC bar after dad's death
The hulk hoganthemed nyc bar Slam nearly died with Hulk Hogan — until son Nick Hogan stepped in to save the $7 million project. Nick is now vice president of American Sports Bar Entertainment, and a weeklong grand opening is planned across from Madison Square Garden later this year.
Key Takeaways
- Nick Hogan has stepped in to keep Slam, the Hulk Hogan-themed sports bar opposite Madison Square Garden, on track after his father’s death.
- New York nightlife veteran Rich Rosen secured Hogan as a partner after pitching him at an autograph signing.
- The project represents a reported $7 million investment in a three-story sports bar branded as Slam.
- Rosen named Nick vice president of American Sports Bar Entertainment; a weeklong grand opening is planned for later this year.
- Nick said the venture “was always happening” and now carries an even greater purpose.
For more celebrity breaking news, BlasterPost is tracking how Hogan’s final hospitality vision is moving forward.
What happened to the Hulk Hogan-themed NYC bar after his death?
According to Page Six, the multimillion-dollar Slam launch was nearing completion when Hogan died of a heart attack in July at age 71.
Fans and investors wondered whether the venue would ever open. Rosen later told Page Six he was devastated when he got the news. The project did not fold. Nick Hogan stepped up to ensure fans can still experience what Page Six called his father’s final vision.
Who built Slam and how did Hogan get involved?
Rich Rosen, a longtime New York nightlife veteran, said in June 2025 that he was overwhelmed with joy and disbelief when Hogan agreed to partner on Slam, a massive three-story sports bar directly across from Madison Square Garden — the Hulkster’s spiritual home.
Rosen bought a ticket to an autograph signing to pitch the star. “I basically waited five hours on line to get two seconds with Hulk Hogan,” he told Page Six. He brought an 8-by-11 glossy of Madison Square Garden showing his storefront and told Hogan he was his new partner.
Why did Nick Hogan take over the project?
After Hogan’s passing, Rosen appointed Nick vice president of American Sports Bar Entertainment, making him the public face of the brand.
“It wasn’t even a question,” Nick told Page Six this week. “This was always happening. If anything, it has a greater purpose now than ever.” A weeklong grand opening is planned for later this year, with Rosen and Nick promising a celebration worthy of the WWE legend.