W Hotels expands Italian footprint with Sardinia resort
W Hotels expands Italian footprint with the opening of W Sardinia – Poltu Quatu, a 157-room resort on the island’s northeastern coast. The Marriott-owned brand now pairs the new property with W Rome and W Florence under a three-stop “Italian Tour” offer that bundles suite stays and local dining experiences.
Key Takeaways
- W Sardinia – Poltu Quatu opens with 157 rooms in a marina village on Sardinia’s northeastern coast.
- The resort joins W Rome and W Florence, giving the brand three distinct Italian properties.
- A new “Italian Tour” packages suite stays plus food and drink experiences across all three cities.
- Interiors by Meyer Davis lean into caves, coastline, and Sardinian folklore rather than a nightclub look.
What just opened at W Sardinia – Poltu Quatu?
According to Variety, W Sardinia sits in whitewashed buildings built into rocky coastline around Poltu Quatu’s marina. Rooms and suites are framed as grotto-like retreats, with textured stone, curved details, and reflective surfaces meant to echo the surrounding water.
Design firm Meyer Davis drew on the island’s caves, artisan traditions, and folklore, including stories of the Janas. The resort centers on its marina and WET Deck pool. Dining includes TANIT, a waterfront restaurant led by chef Antonio Bitetto that focuses on Sardinian seafood and produce, plus a pastry room overseen by Fabrizio Fiorani. Guests can also cross the bay to a beach club on nearby islands.
How does the three-stop ‘Italian Tour’ work?
W’s “Italian Tour” lets travelers visit Florence, Rome, and Sardinia in one offer. Variety reports the package combines suite accommodations with locally inspired food and drink experiences at each stop. That gives guests a coastal resort stay alongside two urban hotels under the same lifestyle brand.
W Rome opened in 2021 inside a historic palazzo near the Spanish Steps, with 148 rooms and suites. Its spaces include Giano from chef Ciccio Sultano, W Lounge, Citrico Rooftop, and a sixth-floor WET Deck. W Florence opened with 119 rooms near Piazza di Santa Maria Novella, with Medici-inspired design cues, Zefiro Rooftop views toward the Duomo, and programming such as art exhibitions and local creative collaborations.
Why does this expansion matter for W Hotels?
Brad Wulff, vice president and global brand leader at W Hotels, told Variety the brand is updating its DNA for how people live and travel now—without reinventing what made W distinctive. He said Sardinia offers beauty and “wildness,” and that Poltu Quatu feels like a discovery rather than a predictable luxury stop.
The Sardinia opening also gives W a coastal counterpart to its Roman and Florentine hotels, part of a broader push to refresh perceptions formed 15 or 20 years ago. For more lifestyle and entertainment alerts, see our Streaming & TV Alerts coverage on BlasterPost.
Wulff argued today’s luxury travelers want both restorative escape and social, cultural energy. W Sardinia, he said, aims to deliver both and let guests decide when they want each as part of a wider brand reinvention across Italy.