Guy Fieri-famous Alibi in Laramie listed for $3 million
Alibi Wood Fire Pizzaria & Bakery in Laramie, Wyoming — made famous by Guy Fieri on “Diners, Drive-Ins and Dives” — is listed for $2.985 million. Owners Kerri and Ethan Smith are retiring, and the sale includes the downtown property, Italian wood-fired oven, bakery and liquor license.
Key Takeaways
- The Alibi, a Laramie landmark since 1953 at 404 S. Fourth St., is listed for $2.985 million.
- Guy Fieri featured the spot on “Diners, Drive-Ins and Dives” in April 2022 and later hosted co-owner Kerri Smith on “Guy’s Grocery Games.”
- The sale package includes a Stefano Ferrara oven from Italy, catering trailer, bakery, draft beer system and liquor license.
- Realtor Niffy Bube of C21 Bell Real Estate says the Smiths hope a buyer will keep the Alibi running.
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Why is the Alibi for sale now?
According to Cowboy State Daily, Kerri and Ethan Smith are ready to retire after building the business into a local institution. Bube, who has known the couple since college, said it has not been an easy decision but is “nowhere near a hardship thing.”
She added that the listing drew an emotional response as soon as it went live, with calls from potential buyers and fans reminiscing about the former dive bar turned wood-fired pizza destination.
What did Guy Fieri do for the Alibi’s fame?
Fieri visited in 2022 for “Diners, Drive-Ins and Dives,” sampling the signature beef brisket pizza and praising the couple’s “shut-the-front-door sandwiches.” He later invited Kerri Smith to compete on “Guy’s Grocery Games” in a pizza episode, where she finished third.
That Food Network exposure helped put the University of Wyoming favorite on a national map, while the Smiths kept expanding menus, craft cocktails and bakery offerings.
What does a $2.985 million buyer get?
The package covers the full business at 404 S. Fourth St. in downtown Laramie: the Stefano Ferrara wood-fired pizza oven imported from Italy, a commercial bakery, cooking line, draft beer system, modern point-of-sale gear, parking and a liquor license. The original mobile catering oven is included too.
Bube said a buyer could continue operating as the Alibi. Locals like Cheyenne resident Joshua Woeber told Cowboy State Daily they hope the wood-fired pizzas and Reuben stay intact. State legislator Trey Sherwood noted another Laramie eatery, The Library, is also on the market, underscoring how tight restaurant margins can be.
Where else is Guy Fieri in the news?
Separately, Fieri is scheduled to appear Sept. 10, 2026, at Downtown Flavortown in Myrtle Beach, South Carolina, for a public ribbon-cutting at 5:30 p.m. outside Myrtle Beach Mall, per the Post and Courier. The venue opened June 2 and will reopen to the public Sept. 11 after limited VIP access during the ceremony.