Genesis GV90 is Hyundai's new large luxury EV flagship

Hyundai Motor’s new luxury flagship is the 2027 Genesis GV90, a large all-electric SUV with up to seven seats, expected U.S. sales early next year, and a claimed range of about 310 miles. The range-topping Neolun trim adds coach doors, while the brand’s fourth U.S. EV aims at Cadillac, Mercedes, and Rivian rivals.

Key Takeaways

• The Genesis GV90 is Genesis’s first full-size SUV and the largest vehicle the brand has offered in the U.S. since it arrived a decade ago.
• Buyers can choose a standard GV90 with conventional doors and up to seven seats, or the GV90 Neolun with pillarless coach doors.
• Dual motors make about 490 kW (roughly 660 hp) and 590 lb-ft; a 123.5-kWh pack is claimed to deliver about 310 miles of range.
• Production is planned at a new Hyundai plant in Ulsan, South Korea, with U.S. pricing to be announced closer to arrival.

What is the Genesis GV90, and why does it matter?

According to CNBC, the GV90 expands Genesis’s U.S. lineup to seven vehicles and is expected to compete with the Cadillac Vistiq and Escalade IQ, Mercedes-Benz EQS SUV, and Rivian R1S. Hyundai CEO José Muñoz called it “a landmark arrival for Genesis and for the future of luxury mobility.”

MotorTrend reports the 2027 GV90 sits on a Genesis-exclusive eMP electric platform. Dimensions include a 127.8-inch wheelbase, 208.1-inch length, and 79.9-inch width. The design’s vehicle-wide dual lighting strip, previewed as a concept in 2024, made it to production.

Genesis U.S. sales through the first six months of 2026 rose about 5% year over year to 39,088 units, with 22 consecutive months of growth, CNBC reported. For more electric-vehicle coverage, see Future Tech & AI Wonders.

How do the coach doors and luxury cabin work?

The GV90 Neolun uses coach doors that, Car and Driver says, slide back before opening out. Genesis eliminated the B-pillar for a wide opening. MotorTrend says a “hidden B-pillar” is built into the doors, with a dual-motion hinge, high-strength steel beams, a thick frame “roll cage,” and a roof airbag. Genesis told CNBC it engineered a structure that “seamlessly marries the doors to the vehicle body while maintaining the highest safety standards.”

The standard GV90 keeps conventional swing doors and three rows. Neolun can be ordered as a four-seat “executive suite” with a second-row partition, enlarged trunk, refrigerator, pop-out tables, a heated wood-veneer floor, and motorized front seats that rotate 180 degrees when parked to face the rears. Both versions use quilted leather seats with 15 air cells for adjustment and massage, plus materials such as wool, cashmere, wood, and stone. A First Edition adds special badging, two-tone paint, and a wool cashmere interior, while Neolun rides on 24-inch wheels and the standard model uses 22-inch wheels.

Inside, a display measures 23.6 inches while driving and can rise to 24.6 inches when parked, paired with a 25-speaker Bang & Olufsen Dolby Atmos system. MotorTrend says North America gets Hyundai’s Pleos Connect software on Android, including an app store and Gleo AI, plus a 25.5-inch augmented-reality head-up display. There is no start button: closing the doors and pressing the brake brings the shifter and controls into position.

When will the Genesis GV90 go on sale, and how far can it go?

Genesis says the dual-motor system delivers up to 490 kW and 800 Nm (590 lb-ft). MotorTrend lists 657 hp from a 322-hp front motor and 335-hp rear motor, each with an electronically controlled limited-slip differential. The 123.5-kWh battery is the largest Hyundai Motor Group has fitted, with claimed range of about 310 miles and 10-to-80% charging in 22 minutes on the group’s 800-volt architecture. Ride hardware includes multichamber air suspension and four-wheel steering with up to 5 degrees of rear deflection.

The GV90 will be built in Ulsan. CNBC says it is expected on sale in the U.S. early next year; MotorTrend cites the 2027 model year and examples on streets by summer 2027. Pricing will be disclosed closer to arrival. Genesis declined to say whether a hybrid or gas GV90 will follow.