Google's Gemini Spark expands to more AI Pro users
Google's Gemini Spark, the company's agentic AI assistant, is now available to more paying users. In the US, Google AI Pro subscribers ($20/month) can access it, while globally it requires Google AI Ultra. Free users still cannot get Spark, and several regions remain excluded for now. The expansion matters because Spark can run background workflows across Gmail, Calendar, Docs, and more—putting a personal AI agent in reach of a much wider paid audience. For more coverage of agentic tools, see our Future Tech & AI Wonders hub.
Key Takeaways
- Gemini Spark is rolling out to Google AI Pro users in the US at $20/month.
- Globally, access still hinges on Google AI Ultra (about $100–$200/month, depending on market).
- EEA, UK, Switzerland, and Nigeria are not included in this expansion yet.
- Spark is powered by Gemini 3.5 and can automate tasks across Workspace apps in the background.
- Google says it is rapidly expanding access to more users and businesses in the coming weeks.
Who can use Gemini Spark right now?
According to Mashable and Engadget, US subscribers on Google AI Pro can now get Spark. Outside the US, the agent is rolling out to Google AI Ultra customers. 9to5Google notes Spark launched in May with Ultra and will “soon” reach AI Pro members in other countries.
Access still excludes free users. The European Economic Area, the UK, Switzerland, and Nigeria are also left out for now. Google’s support docs tell people without Spark not to worry, saying the company is “rapidly expanding access” over the coming weeks.
What can Gemini Spark actually do?
Spark is Google’s personal AI agent for automating complex tasks. On the web, it appears as a new tab in the navigation drawer; on Android and iOS, it is a dedicated page. Users type goals Spark should handle, such as checking email and calendar each morning and flagging priorities.
It connects to apps like Google Workspace and Search, plus Personal Intelligence, a remote web browser and computer with code execution, chats, Canvas, and location. Google frames work as Tasks (high-level goals), Skills (reusable instructions), and Schedules (time- or condition-based triggers). You can have up to 15 tasks running at once, under the same compute-based usage limits as the rest of Gemini.
Workspace integration is a major focus: manage Calendar and Gmail, draft replies, organize labels, search Drive, create or edit Docs, Sheets, and Slides (shared edits need confirmation), and work with Keep notes and Tasks reminders.
How does Gemini Spark compare with rival agents?
Competitors offer similar paid agents. Mashable notes OpenAI’s ChatGPT Work and Anthropic’s Claude Cowork also start around $20 per month—but those options are available in Europe and the UK, where Spark still is not. That regional gap may matter for readers deciding which agent to try first.
For US Google AI Pro subscribers, the takeaway is straightforward: Gemini Spark is no longer Ultra-only. Check the Spark page in Gemini on web or mobile, confirm your plan and region, and start with a simple scheduled task—such as a daily inbox and calendar brief—to see how the agent fits your workflow.