Fred Tsui Named Executive Director of HKIFF Society
The Hong Kong International Film Festival Society has appointed Fred Tsui, founder and CEO of Moebius Entertainment, as its new executive director. Fred Tsui named executive director succeeds Albert Lee and starts Sept. 23, reporting to chair Dr. Wilfred Wong and the board.
Key Takeaways
- Fred Tsui, founder and CEO of Moebius Entertainment, is the new executive director of the Hong Kong International Film Festival Society (HKIFFS).
- He succeeds Albert Lee and assumes the role on Sept. 23, reporting to chair Dr. Wilfred Wong and the board.
- Tsui will oversee HKIFF, the Hong Kong – Asia Film Financing Forum and HAF Film Lab, the Summer International Film Festival, and the HKIFF Cine Fan strand.
- He brings more than 30 years across distribution, financing, broadcasting, exhibition, sales, and co-production, plus prior leadership at Media Asia Film, PCCW, and Asia Television.
The appointment, announced Friday and first reported by Variety, puts a veteran sales and festival operator at the helm of one of Asia's key nonprofit film platforms. For more industry moves and screen alerts, see our Streaming & TV Alerts hub.
Who Is Fred Tsui and Why Does This Appointment Matter?
Tsui arrives with more than 30 years spanning nearly every corner of the film business, including distribution, financing, broadcasting, exhibition, media operations, international sales, and co-production. That network links him to filmmakers, financiers, distributors, exhibitors, sales agents, and festival programmers across Asia, Europe, and North America.
He currently runs Moebius Entertainment as founder and chief executive. Variety reports the company has become a respected international sales agency for Asian titles, crafting global sales strategies, distribution deals, and festival campaigns for award-winning films.
Before Moebius, Tsui spent more than two decades at Media Asia Film, rising to general manager of international sales and co-production. Earlier, he held senior roles at PCCW and Asia Television. He is also a film critic, a festival juror (including Hong Kong, Edinburgh, Sitges, and others), a member of the Hong Kong Film Development Council, AMPAS, and the Hong Kong Film Critics Society.
What Will Tsui Oversee at the HKIFF Society?
In the new post, Tsui will oversee the society's full slate: the Hong Kong International Film Festival, the Hong Kong – Asia Film Financing Forum and its HAF Film Lab, the Summer International Film Festival, and the HKIFF Cine Fan strand.
HKIFFS is a nonprofit, non-governmental charity focused on film as art and culture. It runs the HAF financing forum with the festival, launched monthly Cine Fan repertory programming in 2013, and in 2021 restructured industry services into HKIFF Industry, supporting non-mainstream production through co-productions, festival guidance, and international distribution under the HKIFF Collection label.
The move also lands during an active stretch for Moebius, which recently boarded worldwide sales for Michelle Zhou's Venice Horizons selection "Big Little Things" and sales rights outside Taiwan to Fiona Roan Feng-i's Toronto Special Presentations title "Happily Ever After."
How Are Leaders Framing the Handover?
HKIFFS chair Dr. Wilfred Wong said the society is "delighted to welcome Fred," citing his strategic leadership, grasp of the international film landscape, and bridges between Hong Kong cinema and the global marketplace. Wong also noted Tsui's perspective as an executive, critic, juror, and cinephile, calling him "uniquely qualified" to lead HKIFFS into its next chapter.
Tsui called joining HKIFFS "a tremendous honor," pointing to the institution's role in Hong Kong's cultural life and in promoting Asian cinema abroad. He said he looks forward to working with the board, partners, and team to build on the society's legacy while broadening international reach, nurturing new talent, deepening audience engagement, and keeping Hong Kong at the forefront of global film culture.