Fox promotes Tubi PR executive Seana Sullivan to SVP role
Fox has promoted Tubi PR executive Seana Sullivan to senior vice president of corporate communications at Fox Corp. Sullivan will now lead communications across Tubi Media Group and Fox's portfolio of digital businesses, reporting to executive VP Lauren Townsend as the company scales its streaming and platform bets.
Key Takeaways
- Seana Sullivan moves from Tubi VP of communications and publicity to Fox Corp. senior VP of corporate communications.
- Her expanded remit covers Tubi Media Group plus Fox One, Red Seat Ventures, AdRise, and Credible.
- Sullivan reports to Lauren Townsend and works closely with Tubi Media Group CEO Paul Cheesbrough.
- She joined Tubi in 2023 after five years in PR and social media marketing at Roku.
- The promotion follows Fox's planned $22 billion acquisition of Roku last month.
Why Did Fox Promote Seana Sullivan Now?
Fox Corp. elevated Sullivan as Tubi continues a three-year growth run. The free streaming platform has fine-tuned its content strategy and leaned harder on creators as a programming source, according to Variety.
Tubi chief Paul Cheesbrough praised Sullivan for turning bold ideas into breakout cultural moments during her tenure. Fox is consolidating communications leadership across its digital portfolio as streaming, ad tech, and creator platforms become central to its growth story.
What Will Sullivan Oversee in Her New Role?
With the promotion, Sullivan will oversee all communications activity for Tubi Media Group. That includes Fox's digital businesses, platforms, and technology teams under Cheesbrough's leadership.
In her expanded role, Sullivan will also handle communications for the Fox One streamer, the Red Seat Ventures creator development platform, the AdRise technology unit, and Credible, the consumer finance platform. The breadth of the job reflects Fox's push to coordinate messaging across streaming, creator economy tools, and monetization tech.
Who Does Sullivan Report To at Fox?
Sullivan reports to Lauren Townsend, Fox's executive vice president of communications. The reporting line places her among senior corporate communications leaders shaping how Fox talks about its digital transformation.
Cheesbrough said Sullivan's expert leadership across product, content, and brand communications makes her the right person to tell Fox's story of growth, creativity, and innovation across its teams.
How Does Sullivan's Background Fit Fox's Strategy?
Sullivan joined Tubi in 2023 as vice president of communications and publicity. Before that, she spent five years working in PR and social media marketing for the Roku subscription platform.
That Roku experience is especially relevant now. Last month, Fox Corp. clinched a deal to acquire Roku for $22 billion, signaling a major bet on connected-TV and ad-supported streaming. For more executive moves across the TV landscape, see our Streaming & TV Alerts coverage.