Former This Morning host launches YouTube lifestyle series
Former This Morning host Holly Willoughby is launching a new lifestyle series, “Holly Willoughby Together,” on YouTube rather than returning to ITV. The show premieres July 28, with two episodes weekly covering conversation, cooking, fashion, beauty, health, and celebrity hang-outs.
Key Takeaways
- Former This Morning host Holly Willoughby will debut “Holly Willoughby Together” on YouTube on July 28.
- The multi-platform lifestyle series skips a return to ITV and airs two episodes each week.
- Segments span conversations, cooking, fashion and beauty, health and wellness, plus celebrity hang-outs.
- Confirmed guests include Stanley Tucci, Emma Bunton and Katherine Ryan.
- Hungry Bear Media, run by Willoughby’s husband Dan Baldwin, is producing the show.
What is Holly Willoughby launching on YouTube?
According to Variety, the former This Morning host is returning with “Holly Willoughby Together,” framed as a multi-platform lifestyle series built around real people, real stories, honest conversation, practical advice, celebrity guests, fashion, beauty and health—areas she says she genuinely loves.
The format breaks into five strands: in-depth conversations, cooking, fashion and beauty, health and wellness, and a “hang-out” with celebrity guests. Stanley Tucci, Emma Bunton and Katherine Ryan are among those lined up to appear.
Two episodes will drop each week on YouTube, with distribution also planned across social media and other digital streaming platforms. Willoughby’s representative did not immediately confirm which additional platforms when asked by Variety.
Why does the YouTube move matter for UK TV?
Willoughby became one of the U.K.’s best-known television personalities through ITV’s daytime show “This Morning.” Choosing YouTube over a traditional ITV comeback signals how digital platforms are reshaping where star hosts take big lifestyle brands next.
Variety notes that U.K. ratings body Barb has described YouTube as a significant part of the country’s audiovisual ecosystem, with the platform overtaking many of Britain’s biggest networks in viewing figures. For fans tracking Streaming & TV Alerts, the pivot also shows how high-profile presenters are betting on direct-to-audience channels.
The series is being produced by Hungry Bear Media, the company run by Willoughby’s husband, Dan Baldwin. The same outfit makes the BBC entertainment hit “Gladiators.”
In a statement, Willoughby said she is “so proud of the work all the team who make ‘Together’ have put into this exciting new project,” adding that the team had “a lot of fun developing it” and looked forward to audience reaction.
What led the former This Morning host away from ITV?
Willoughby exited “This Morning” in 2023 after a turbulent stretch that largely did not center on wrongdoing by her. In 2022, she and longtime co-host Phillip Schofield faced criticism over alleged “line-jumping” at Queen Elizabeth II’s funeral lying-in-state.
Schofield’s career later collapsed amid revelations about his brother’s conviction and an inappropriate relationship with a young ITV staffer. Willoughby was not implicated, but the breakdown of their personal and professional partnership damaged her previously golden public image.
She briefly returned to “This Morning” in June 2023, then quit for good about four months later after it emerged she had been the intended victim of a kidnapping and murder plot. A man was found guilty in July 2024 of plotting to kidnap, rape and murder the star.
Aside from a short-lived Netflix stint on “Celebrity Bear Hunt” with Bear Grylls—canceled after one season—Willoughby had largely stepped back from television before this YouTube launch.
When can viewers watch “Holly Willoughby Together”?
The premiere date is July 28, with a twice-weekly release cadence on YouTube and related digital outlets. Exact episode lengths and a full guest roster beyond the names already announced have not been detailed in the Variety report.
For now, the headline is clear: a former This Morning host is rebuilding her on-screen brand on YouTube, pairing lifestyle programming with celebrity guests and a production base already proven on major U.K. entertainment TV.