Ford Bronco Pickup Truck Could Debut by 2030, Reports Say
A Ford Bronco pickup truck may be coming soon, according to reports cited by Robb Report, with a Bronco-based truck that could rival the Jeep Gladiator possibly arriving by the end of the decade. Ford is also said to be exploring a hybrid Bronco and a Lincoln-badged luxury variant aimed at Mercedes-Benz G-Class buyers for less.
Key Takeaways
- Automotive News reports a Ford Bronco pickup truck based on the standard Bronco could arrive by the end of the decade.
- A hybrid Bronco could arrive as soon as next year as a 2028 model, per the same reporting.
- A Lincoln-badged Bronco may start around $70,000 and aim to rival the Mercedes-Benz G-Class for less.
- Bronco and Bronco Sport sales success since 2022 is fueling interest in expanding the nameplate.
- Ford did not immediately comment to Robb Report on the rumors.
What Is Happening With the Ford Bronco Pickup Truck?
According to Robb Report, Automotive News says Ford is exploring a pick-up based on the beloved Bronco 4x4. The report is light on details but frames the truck as the Blue Oval’s counterpoint to the Jeep Gladiator and suggests it could arrive by the end of the decade, potentially by 2030.
Talk of a Bronco pickup is not new. Car and Driver has noted earlier speculation that such a truck might have arrived in the first half of this decade. What is new is how strongly the Bronco brand has performed since its return.
Why Does a Bronco Truck Matter Now?
There was no Bronco in Ford’s lineup between 1997 and 2020. Since the SUV and smaller Bronco Sport returned earlier this decade, both have been strong sellers. Robb Report notes that since 2022, the first full year both were in production, Ford has sold at least roughly 120,000 examples of each per year.
Through July of this year, Ford had sold about 90,000 Broncos and 71,000 Bronco Sports and was on pace to surpass prior annual figures. That momentum helps explain why the automaker may want to wring more value from the nameplate, including a truck body style popular with off-road buyers.
Readers following high-end lifestyle coverage can also browse more aspirational stories in our Luxury Real Estate & Dream Homes category hub.
Could Luxury and Hybrid Broncos Arrive Too?
Automotive News also reports a hybrid Bronco is on the way. The partially electrified 4x4 could arrive as soon as next year as a 2028 model. Separately, Robb Report highlights the 2027 Ford Bronco Filson as a possible early luxury take on the legendary off-roader.
Even more intriguing for premium buyers is a Detroit Free Press report, published the same day as the Automotive News story, about a Lincoln-badged Bronco. That version would reportedly offer premium features meant to rival the Mercedes-Benz G-Class at a significantly lower cost, with pricing said to begin around $70,000—less than half the starting price of the G-Wagen.
A Ford representative did not immediately respond to Robb Report’s request for comment. It remains to be seen whether Ford will build any of these variants, though the brand already faces talk of spinning F-Series and Mustang into sub-brands—and Bronco could follow a similar path.