Flexjet just signed a multiyear F1 private aviation deal
Flexjet just signed a multiyear partnership with Formula 1, naming the private aviation company the championship's Official Private Aviation Supplier. The deal was announced at the British Grand Prix at Silverstone and pairs executive travel for Formula One Group with exclusive race access for Flexjet fractional owners—another signal that motorsport and ultra-luxury mobility now move in the same orbit.
Key Takeaways
- Flexjet is now Formula 1's Official Private Aviation Supplier under a multiyear agreement unveiled at Silverstone.
- The deal covers Formula One Group executive travel and paddock-level hospitality for fractional owners at selected races.
- Flexjet operates more than 340 aircraft, with 50 more joining this year and transatlantic flying up 60% over the past year.
- Partnership flights will use Sustainable Aviation Fuel through Flexjet's existing sustainability program.
- CEO Andrew Collins says the tie-up favors discreet access over prominent trackside branding.
Why did Formula 1 choose Flexjet now?
According to Robb Report, Formula 1 has signed a multiyear partnership with Flexjet as the sport continues to expand its global reach. With races in more than 20 countries, the championship needs seamless executive travel—and Flexjet's own international growth has accelerated over the past two years.
Global CEO Andrew Collins told the outlet that transatlantic flying has risen 60 percent over the past year, while the fleet has grown to more than 340 aircraft, with another 50 due to join this year. "F1 is a global platform," Collins said. "There's a strong synergy between the groups."
Flexjet has spent five years aligning with luxury brands including Italian yachting group Ferretti and fashion titan LVMH. Chairman Kenn Ricci framed the F1 deal as a way to deliver "unparalleled, ultra-luxury experiences, both on the ground and in the air."
What does the partnership mean for Flexjet owners?
Under the agreement, Flexjet will cover Formula One Group executive travel and provide exclusive experiences for its fractional owners. At selected races, customers gain hospitality beyond the grandstands—including paddock and starting-grid access.
At Silverstone, owners were invited to House 44, the hospitality venue created by Lewis Hamilton, plus F1 Paddock Club and Soho House. The venue sat just above Ferrari's race headquarters. Collins called it "a very special way to watch the race." Several F1 drivers are already Flexjet clients.
The two companies will also produce a behind-the-scenes digital content series on running a global F1 season and a worldwide private aviation operation. Collins said you "won't see big banners or honking digital signs"—the emphasis is on access most fans cannot buy.
How does this connect to luxury real estate buyers?
For buyers in the trophy-home market, the Flexjet-F1 deal underscores how travel, sport, and property now form one lifestyle stack. The same ultra-high-net-worth audience that chases luxury real estate and dream homes is also driving demand for private jets and trackside hospitality.
Collins noted that private fliers are getting younger—the average age has dropped by 10 years since 2020—making action-focused sports like F1 a natural fit. Flexjet is positioning itself from takeoff to checkered flag, much as collectors pair a Holmby Hills estate with the mobility to reach Monaco or Silverstone on their own schedule.
Will sustainability play a role in the deal?
Yes. Formula One Group flights operated with Flexjet will use Sustainable Aviation Fuel through the company's existing sustainability program. That detail matters to luxury buyers who increasingly weigh emissions alongside square footage and concierge perks.
Flexjet frames the partnership as experience-led rather than logo-heavy—an approach that mirrors how elite real estate is often marketed through access and pedigree, not billboards. For Formula 1, it is one more way to keep executives moving while offering owners a paddock pass that money alone rarely buys.