Ferrari's first Luce EV goes to charity auction next month
The ferrari8217s very first luce production car—Chassis 0—is heading to RM Sotheby's Monterey auction next month. The Tailor Made EV will sell without reserve, and Ferrari will donate all proceeds via the Ferrari Foundation to educational initiatives. Collectors expect a winning bid above $1.1 million for Maranello's first electric production chassis.
Ferrari is putting history on the block. Chassis 0, the first production example of the marque's debut electric model, the Luce, will cross the stage at RM Sotheby's annual Monterey sale, as reported by Robb Report. The winning bidder walks away with a rare four-door EV—and the knowledge that every dollar from the hammer supports charity.
Key Takeaways
- Chassis 0 is the first production Ferrari Luce EV and will be offered at RM Sotheby's Monterey auction next month.
- The car is a unique Tailor Made example finished in Madreperla Semi-Gloss with a Perla and Grigio Corvara interior.
- It will sell without reserve, with expectations of a bid above $1.1 million.
- Ferrari will donate all proceeds through the Ferrari Foundation to future educational initiatives.
What makes Chassis 0 different from later Luces?
Configured through Ferrari's Tailor Made program, this Luce wears a special Madreperla Semi-Gloss exterior. Exclusive color-matching wheels hide bespoke brake calipers. Inside, the cabin uses Le Mans metallic leather in Perla with Grigio Corvara trim, plus a plaque that identifies it as Ferrari's first production EV.
Those one-off details matter because first-production Ferraris are usually reserved for the company's most valued—and often discreet—customers. Offering Chassis 0 in a public auction highlights that the Luce is meant to signal a new era for the brand, not just another limited run.
How much could the first Luce sell for?
The EV is being sold without a reserve, but Ferrari and RM Sotheby's still expect strong interest. Coverage of the lot points to a winning bid in excess of $1.1 million. Whatever the final gavel price, the automaker has said all proceeds will be donated by the Ferrari Foundation to benefit future educational initiatives.
That structure turns bidding into philanthropy as much as collecting. For buyers who chase provenance, Chassis 0 of Ferrari's first EV is the reference car later examples will be measured against—and the charity angle gives it a story most new Ferraris never get.
Why does this sale matter beyond the car itself?
Putting the first Luce on the open market, rather than allocating it privately, is a cultural statement. It treats the electric flagship as a shared milestone and invites collectors to underwrite education while securing a landmark chassis. Fans of trophy assets will recognize the same scarcity-and-craftsmanship pull that drives interest across luxury categories, including coverage in our luxury real estate and dream homes section.
As Monterey approaches next month, Chassis 0 is already framed as more than a debut EV: it is Ferrari's opening chapter in electrification, dressed by Tailor Made and sold for a cause. For anyone watching Maranello's next era, this is the lot that answers the first question first—who gets the very first Luce?