Eva Longoria stars in Willy Chavarria's tough Ugg reboot

Designer Willy Chavarria has turned Ugg's cozy slipper-boots into tough black-leather biker styles for a debut capsule dropping September 10. Eva Longoria joins Danny Trejo, Becky G, and Ivan Cornejo in the "Ugg and Kisses" campaign—a '90s sitcom spoof that frames heritage Uggs rebooted with outlaw attitude, priced from $190 to $800.

For two decades, Ugg's fluffy hybrids climbed from Australian surf shacks to 2000s Valley Girl closets and, more recently, high-fashion collabs with names like Tremaine Emory and Telfar. Chavarria's team-up might be the brand's biggest swing yet. Five unisex styles keep signature sheepskin lining while swapping the familiar chestnut suede for slouchy black leather, molded toe caps, and chrome hardware.

Key Takeaways

• Willy Chavarria reimagines five Ugg silhouettes as black-leather biker boots, clogs, and hotel slippers, all lined with plush sheepskin.
• The "Ugg and Kisses" campaign stars Eva Longoria, Becky G, Danny Trejo, and Ivan Cornejo in a Married… With Children-inspired sitcom parody.
• The capsule drops September 10, 2026, at Ugg.com and select retailers worldwide, with prices from $190 for slippers to $800 for the Guard Boot.
• Chavarria drew on San Joaquin Valley motorcycle culture and his Mexican-American lens to pair outlaw toughness with Ugg coziness.
• The range includes a Hug It tee and branded socks; Romeo Beckham previewed the Biker Boot on the spring/summer 2027 runway.

Why Did Willy Chavarria Flip Uggs From Surfer Cozy to Biker Tough?

"I love that surfer vibe. Are you kidding? I'm crazy for that surfer vibe," Chavarria told GQ. "But I wanted to just have a totally opposite perspective."

In his mind, the opposite of SoCal surfers and Frappuccino-era Uggs is bikers. The tallest piece, the Guard Boot, adds moto details—a molded toe cap, protective shin guard, and pull-on handles. Mid-calf Biker and Relaxed boots and the ankle-framing Otzo clog get slouchy leather and chrome fittings. A blacked-out Hotel Chavarria slipper rounds out the five-piece family with Chavarria's crest in fiery red embroidery.

The vision is rooted in Chavarria's gritty, Latino-inflected picture of America and his San Joaquin Valley upbringing, where the Mongols Motorcycle Club were a local fixture. "They were rowdy and fun, and all the girls were really hot," he recalled. "And the guys were beastly. And I just thought it was like such a cool vibe."

Born in California, Chavarria told WWD his connection to Ugg runs deep. He wanted "my own take on the idea of a cozy motorcycle boot that has all the properties of an Ugg silhouette."

Who Stars in the 'Ugg and Kisses' Campaign With Eva Longoria?

Actress Eva Longoria is among the stars helping Chavarria debut the collection. The "Ugg and Kisses" campaign is a playful spoof on the '90s working-class sitcom Married… With Children, recast with beloved Latin artists.

Longoria stars alongside Danny Trejo, Becky G, and singer-songwriter Ivan Cornejo. Each cast member embodies a distinct family role, reimagining the show's humor through Chavarria's Mexican-American lens. Ugg described the result as an intimate celebration of love, resilience, and generational bonds, with a playful cameo from Chavarria himself in the closing moments.

"I think that idea of the sitcom family is transcultural," Chavarria told GQ. "In the United States, it hits on a very familiar chord that all families can relate to." For fans tracing how '90s TV shapes today's fashion drops, the parody lands squarely in the nostalgia playbook—a thread we cover often in our Nostalgia: Then & Now hub.

What's in the Ugg x Willy Chavarria Collection—and How Much Does It Cost?

The unisex lineup spans five footwear styles plus wardrobe add-ons. Footwear News first previewed pieces ahead of Chavarria's spring/summer 2027 runway show in June inside his Brooklyn studio; Romeo Beckham debuted the Biker Boot on the catwalk.

The Biker and Relaxed boots take inspiration from classic motorcycle footwear and reinterpret Ugg's vaulted Birch collection from 1999 through slouched black leather and custom Willy Chavarria chrome hardware. The Guard Boot—styled on the runway with layered silk boxers and an oversized bomber—features a molded toe cap, heel, pull-on handles, and protective shin guard.

The Hotel Chavarria slipper uses a leather upper with embroidered crest; Chavarria called it among his favorites because it is "just so chic" and wearable outside despite a soft outsole. The Otzo clog combines supple leather, premium wool jersey lining, and bespoke hardware.

All styles use premium full-grain leather and Ugg's signature sheepskin lining. Extras include the Hug It Tee—a 100 percent cotton graphic tee with a cheeky "Let's Ugg It Out" illustration—and socks finished with an embroidered Chavarria insignia.

"We've designed this collection to be fierce and friendly," Chavarria said in a statement reported by WWD. "The archival influence of leather culture wrapped in the warmth and intimacy that only Ugg can provide." Per GQ's exclusive report, prices run from $190 for the leather hotel slippers to $800 for the full-length Guard Boot; WWD notes the broader collaboration retails between $30 and $800.

When and Where Can You Buy the Ugg x Willy Chavarria Drop?

The UGG x Willy Chavarria collection launches September 10, 2026, at Ugg.com, select Ugg retail locations globally, and select pinnacle retailers worldwide, Hypebeast confirmed.

Like all of Chavarria's work, the collaboration is defined by dualities. It does not try to solve anything—it presents outlaw bikers, SoCal surfers, and VSCO-era connotations with humor and joy. Naturally, GQ notes, they are also "hella cozy."

For a brand once banned from Christopher Nolan film sets and later embraced through daring partnerships, this drop marks another evolution: heritage comfort dressed in leather rebellion, sold with a sitcom wink and a cast that puts Eva Longoria center stage.