Eva Herzigová marries Giorgio Marsiaj after 25 years

Eva Herzigová, the Czech supermodel who defined 1990s fashion through the iconic Wonderbra campaign, married Italian businessman Giorgio Marsiaj on Saturday, July 11, 2026, in Turin, Italy, after 25 years together. The Wonderbra icon exchanged vows alongside their three sons at a three-part celebration spanning a church service, civil ceremony, and reception. The wedding closes a long chapter for one of the most recognizable faces of the Hello Boys era.

For fans who grew up with her image on billboards, it is a rare moment when a '90s icon steps back into the spotlight for something deeply personal rather than a runway comeback.

Key Takeaways

• Eva Herzigová married Giorgio Marsiaj on July 11, 2026, in Turin after 25 years together and three children.
• The wedding unfolded in three parts: a religious ceremony at the Church of San Vito, a civil service at Palazzo Carignano, and a reception at Ristorante Del Cambio.
• Herzigová, 53, rose to global fame through the 1994 Wonderbra Hello Boys campaign and remains one of the defining supermodels of the 1990s.
• The couple met in 2001 and became engaged in 2017; news of the July wedding first surfaced in May via a notice posted by the City of Turin.
• Their three sons — George, Philipe, and Edward, 12 — arrived with Marsiaj in an Aston Martin V8 before the church ceremony.

Who Is Eva Herzigová and Why Does This Wedding Matter?

Eva Herzigová is a Czech-born supermodel who rose to international fame in the 1990s and early 2000s, becoming one of the defining fashion stars of her generation. Her breakthrough came through the legendary Wonderbra campaign — specifically the 1994 Hello Boys push-bra advert that turned her into a household name.

At 53, Herzigová remains linked in the public imagination to that era of bold advertising and supermodel excess. Her marriage to Marsiaj after a quarter-century together matters because it formalizes a relationship that has already produced a full family life — three sons and a shared home base in Italy — rather than a whirlwind celebrity romance.

For readers who follow Nostalgia: Then & Now stories, the wedding sits at a familiar intersection: a '90s icon whose image was frozen in time by one unforgettable campaign, now writing a new headline rooted in real life.

What Happened at the Wedding in Turin?

Herzigová and Marsiaj's wedding day on Saturday, July 11, unfolded as a three-part celebration in Turin. According to HOLA, the festivities began with a religious ceremony at the Church of San Vito, decorated with the bride's favorite flowers — white and peach roses.

Following tradition, Herzigová was escorted down the aisle by her father. She wore a boho-inspired midi dress by French fashion house Lanvin, paired with sandals embellished with delicate bows at the toe, a softly styled updo, and a classic bouquet of white flowers. The Sun described her as radiant in a flowing white dress before a close circle of relatives and friends.

Shortly before the ceremony, Marsiaj arrived in an Aston Martin V8 with the couple's three sons — George, Philipe, and Edward, 12. After the religious service, the newlyweds moved to Palazzo Carignano for the civil ceremony. The celebration concluded with a champagne toast and reception at Ristorante Del Cambio. HELLO! Magazine noted that the 53-year-old supermodel looked stunning throughout the Italian ceremony.

Why Did Eva Herzigová and Giorgio Marsiaj Wait 25 Years to Marry?

The Sun reports that Herzigová and Marsiaj first met in 2001 and got engaged in 2017 — roughly two decades as a couple before becoming formally betrothed, and another nine years before walking down the aisle.

News of the wedding first surfaced in May 2026, when it was revealed that the pair planned to marry on July 11 after 25 years together and three children. The announcement became public through a notice posted by the City of Turin.

Neither HOLA nor The Sun quoted the couple directly on why they chose this moment to marry. What the reporting makes clear is that the relationship was already well established: three sons raised, a shared life in Turin, and an engagement that predates the wedding by nearly a decade.

How Did the Wonderbra Campaign Make Eva Herzigová Famous?

Herzigová's international breakthrough came through the brand's famous 1994 Hello Boys campaign for push bras — an advert so widely seen that it transcended fashion marketing and entered mainstream cultural memory.

The Sun opened its coverage with a nod to that legacy, noting the Wonderbra icon is officially off the market — a headline that only works because audiences still connect her name to that campaign more than thirty years later. HOLA similarly framed her as one of the defining fashion stars of the 1990s who rose to international fame through the iconic Wonderbra campaign.

Her wedding adds a human counterpoint to an image that was always larger than life — proof that behind the billboards was a woman building a quiet, decades-long partnership far from the flashbulbs.

What Comes Next for the Newlyweds?

The provided sources do not outline specific post-wedding plans — no quoted statements about honeymoons or future projects. What is documented is the life they have already built: a 25-year partnership, three sons, and a home anchored in Turin.

After a quarter-century together, Eva Herzigová and Giorgio Marsiaj have made it official — and for anyone who remembers Hello Boys, that is a hello worth noting.