Inside Erling Haaland's bonkers luxury Birkin bag collection
Erling Haaland has become the birkin boy inside soccer's 2026 FIFA World Cup, rotating rare Hermès handbags from match to match while playing for Norway. The Manchester City striker's visible collection includes at least seven Birkins, with standout pieces valued near $60,000—turning airport arrivals into a luxury spectacle alongside his goals.
Key Takeaways
- Haaland carries Hermès, Louis Vuitton, Chanel, and Goyard bags throughout World Cup travel.
- At least seven Birkins are publicly visible, including a Caban Togo Multipockets HAC Birkin 50 and an "Endless Road" HAC Birkin 50.
- Birkin resale values have appreciated 92 percent over the past decade, per Robb Report.
- Norway faces Ivory Coast on Tuesday at 1 p.m. EST in Dallas during Round 32.
- His Sky Blue Goyard toiletry bag matches Manchester City's club colors.
Why is Erling Haaland being called Birkin boy?
Another match, another luxury bag for the player. That is how Robb Report frames Haaland's 2026 World Cup runway. The Norwegian star has packed exclusive handbags for every leg of the tournament—and for sports travel long before kickoff.
Style watchers online have gone into a frenzy over the treasure trove. Hermès leads the lineup, but the rotation also spans Louis Vuitton and more. For fans tracking luxury lifestyle trends, Haaland is rewriting what elite athlete travel looks like.
What Hermès bags does Haaland own?
Haaland has at least seven Birkins that fans have glimpsed, according to Page Six. One highlight is a limited-edition Caban Togo Multipockets HAC Birkin 50—a version that sold for $60,480 at Christie's in 2024.
He also arrived in North Carolina on Norway's team jet before the World Cup with a HAC Birkin 50 "Endless Road." The patchwork design depicts colorful mountains and an open road. A pre-owned version is currently listed at $45,500.
Beyond Birkins, Haaland has carried a Kelly 35 Togo Black at a Manchester City match against Real Madrid in Spain this past March, Vogue Hong Kong reported. His roster also includes an Evercalf Toile Cargo HAC 40 and a HAC 40 Rock.
Does his collection go beyond Hermès?
Yes. Haaland's non-Hermès pieces are just as headline-worthy. He owns a Louis Vuitton 2023 Keepall Bandoulière 50 Comics bag and an LV Keepall 50B Landscape. He also carries a Chanel 2024/25 Métiers d'art Suitcase.
His Goyard Jouvence MM Toiletry Bag in Sky Blue mirrors Manchester City's colors—a subtle club nod in a sea of six-figure leather. Robb Report notes these pieces are wise investments; Birkin bags have appreciated 92 percent on the resale market over the last decade.
Where can fans spot Haaland's next bag?
All eyes may be on the pitch, but the sidelines will be watching his carry-on. Norway kicks off against Ivory Coast on Tuesday at 1 p.m. EST in Dallas during Round 32 of the 2026 World Cup.
Haaland is showing off more than footwork this month. Whether he reaches for the multipocket HAC or the Endless Road patchwork, the birkin boy inside soccer's biggest stage has already won the off-field fashion bracket.