Erling Haaland's Dallas western wear trip sells out a shop
Norwegian haaland soccer player Erling Haaland sent a Dallas western shop into a sales frenzy after his World Cup celebration visit to Wild Bill's Western Store, where he bought cowboy hats, boots, and a viral "Y'all can kiss my Dallas" shirt that fans quickly bought out.
Just hours after helping Norway advance in the World Cup following a big win at Dallas Stadium, Haaland and several teammates stopped at Wild Bill's in downtown Dallas's West End. What started as a post-match shopping trip has become one of the tournament's strangest off-pitch stories — and a windfall for a store that usually caters to tourists.
Key Takeaways
- Haaland visited Wild Bill's Western Store with teammates after Norway's World Cup win in Dallas.
- He bought multiple cowboy hats, exotic boots, a longhorn belt buckle, and a cheeky Dallas T-shirt.
- His social posts earned millions of views and nearly sold out the viral shirt in-store and online.
- Store owners Cody and Julie Newport said local North Texans are now visiting, not just tourists.
- A new shipment of the sold-out shirt was expected to arrive on Thursday.
What Did Erling Haaland Buy at Wild Bill's Western Store?
Owners Cody and Julie Newport told FOX 4 News Dallas-Fort Worth they received a heads-up about the visit and roped off part of the floor before Haaland arrived. The striker traded cleats for cowboy boots, picked up multiple hats, and swapped his jersey for a shirt reading, "Y'all can kiss my Dallas."
Cody Newport said Haaland "knew nothing" about cowboy hats and was fitted while sitting in a chair. Haaland and his teammates also gravitated toward the shop's exotic boots. He added a longhorn belt buckle and had his initials and jersey number branded onto his purchases.
Julie Newport recalled Haaland saying it was "literally the only time I have and the only time in Dallas." For a global star squeezing in Texas culture between World Cup matches, the stop was clearly more than a photo op.
Why Did Haaland's Dallas Western Wear Post Go Viral?
Haaland shared photos from Wild Bill's on social media, and the posts quickly racked up millions of views and likes. The images showed the Norwegian striker fully committed to cowboy mode — hat, boots, and that bold Dallas slogan across his chest.
The moment landed squarely in Bizarre News & Florida Man territory: a European goal machine turning a downtown western shop into an overnight celebrity hotspot. WFAA reported the visit sparked global attention as fans worldwide tried to copy the look.
Before Haaland's post, owners said roughly 90% of customers were tourists. Afterward, they began seeing shoppers from across North Texas — a rare shift for a West End staple more accustomed to out-of-town foot traffic.
What Happened to the 'Y'all Can Kiss My Dallas' Shirt?
The shirt Haaland wore is nearly sold out at Wild Bill's, according to FOX 4. Fans who saw the posts rushed in to grab matching gear, and online orders started rolling in too. Store staff told reporters they were waiting on a fresh shipment expected to arrive Thursday to restock depleted racks.
It is the kind of viral retail spike small businesses dream about — and one that shows how fast a single social post from a world-famous athlete can rewrite a store's week. For Wild Bill's, one haaland soccer player shopping spree may have done more marketing than years of postcard traffic.
Who Is Erling Haaland Beyond the Cowboy Hat?
Haaland is Norway's star striker and one of the biggest names at the 2026 World Cup. According to Town & Country, he and his girlfriend, Isabel Haugseng Johansen, first met when they played on the same youth soccer team — long before either became a household name.
That small-town soccer roots story makes his Texas cowboy detour even more unexpected. One minute he is helping Norway advance on the World Cup stage in Dallas; the next he is branding a longhorn buckle with his jersey number. Only Haaland could make western wear feel like breaking news.