Erling Haaland's Dallas cowboy shopping spree goes viral
Norwegian haaland soccer player Erling Haaland went viral after a cowboy-themed shopping trip to Wild Bill's Western Store in downtown Dallas, hours after Norway's World Cup win at Dallas Stadium. The striker bought hats, exotic boots, and a "Y'all can kiss my Dallas" shirt, then posted photos that drew millions of views and nearly emptied the store's racks.
Haaland and several Norway teammates visited the West End shop on Tuesday, embracing Texas western wear before leaving North Texas. Store owners Cody and Julie Newport told FOX 4 Dallas-Fort Worth they received a heads-up and roped off part of the floor for the star striker.
The moment quickly crossed from a local World Cup sidebar into global buzz — a familiar pattern in today's celebrity breaking news cycle, where one athlete's off-field stop can move retail inventory overnight.
Key Takeaways
- Haaland visited Wild Bill's Western Store in downtown Dallas after Norway's win at Dallas Stadium.
- He bought multiple cowboy hats, exotic boots, a longhorn belt buckle, and the viral "Y'all can kiss my Dallas" shirt.
- His social media posts earned millions of views and likes, driving online and in-store sales.
- The popular tee is nearly sold out, with a new shipment expected Thursday.
- Local North Texas shoppers are now visiting alongside the store's usual tourist customer base.
Why Did Erling Haaland Visit a Dallas Western Store?
Hours after helping Norway advance in the World Cup, Haaland told store staff this was his only chance to experience Dallas. Julie Newport recalled him saying it was literally the only time he had in the city, and that he wanted to lean into Texas culture while Norway's tournament run kept him on a tight travel schedule.
Norway's win came Tuesday at Dallas Stadium, part of a historic run for the national team. According to Town & Country, Haaland scored in each of Norway's first three World Cup matches as the squad reached the knockout stage for the first time since 1998.
What Did Haaland Buy at Wild Bill's Western Store?
Haaland arrived with teammates and gravitated toward the store's exotic boots and hats. Cody Newport said the striker knew nothing about cowboy hats at first — staff fitted him while he sat in a chair — before he settled on multiple purchases.
He traded cleats for cowboy boots and swapped his jersey for the "Y'all can kiss my Dallas" tee. Haaland also bought a longhorn belt buckle and had his initials and jersey number branded onto his gear, according to the owners.
Why Did Haaland's Cowboy Look Go Viral?
Haaland shared photos from Wild Bill's on social media, and the posts quickly racked up millions of views and likes. The simple cowboy transformation — hat, boots, and a cheeky Dallas slogan shirt — gave fans a lighthearted contrast to his on-pitch World Cup run.
That online attention translated quickly into commerce. The owners told FOX 4 that fans began snapping up the same gear in the store and through online orders almost immediately after the posts spread.
How Is Wild Bill's Handling the Sales Surge?
The "Y'all can kiss my Dallas" shirt is nearly sold out in the store, with fans and curious shoppers buying matching gear. Online orders have also picked up since Haaland's posts, the owners told FOX 4.
Cody Newport said the shop normally serves about 90% tourists, but North Texas locals are now stopping in after seeing the viral visit. The store expects a fresh shipment of the shirt on Thursday to restock depleted racks.