Epic Studios and Rusk Media Ink a 50-Title Vertical Drama Deal

india8217s epic studios rusk has teamed with Rusk Media Private Limited on a 50-title slate of original vertical drama series, aiming to build a large library of owned vertical-drama IP. The plan connects Epic’s TV/streaming experience with Rusk’s Alright! TV and digital reach, targeting faster content consumption.

Variety reports that Epic Studios is partnering with Rusk Media (RMPL) to produce 50 original vertical drama series, positioned as a step toward a much bigger IP footprint. For more streaming and TV updates, check out Streaming & TV Alerts.

What deal did Epic Studios and Rusk Media sign?

According to the Variety report, India’s Epic Studios has partnered with Rusk Media Private Limited to produce 50 original vertical drama series. The project is designed to help the partners build the country’s largest library of owned vertical-drama intellectual property (IP). The slate spans mythology, drama, mystery, thriller, and romance.

How will the 50 vertical drama series be delivered?

The series are set to premiere on Alright! TV, Rusk Media’s platform for original vertical-drama content. Variety also says the collaboration blends Epic Studios’ background in television, streaming, and film development with Rusk Media’s digital-first distribution reach, effectively aiming for a scaled output with a dedicated home.

Variety notes that Rusk Media, founded in 2019, focuses on mobile-first entertainment for Gen Z and millennial audiences. The company’s content reaches viewers via platforms including Amazon MX Player and JioHotstar, supported by its advertising arm, Rusk Ads.

Why does this scale push matter for India’s streaming audiences?

In the report, Epic Studios managing director Aditya Pittie frames the partnership as a response to vertical dramas experiencing massive global and domestic growth, reshaping how content is consumed. He also characterizes the 50-title slate as the start of a larger ambition, with plans to reach over 250 titles by the middle of next year.

Pittie adds that the goal is to build one of the largest independent IP ownership positions in this space, pairing high-volume programming with a “one-stop ecosystem” approach. For viewers, the pitch is essentially more episodic storytelling at a pace and quantity aligned with digital viewing habits.

What does the “digital-first” angle signal for Alright! TV?

Variety reports that Rusk Media co-founder and chief revenue officer Karanvir Sofat called the slate a continuation of Alright! TV’s push to deliver premium, engaging entertainment for younger Indian audiences. He describes the content as designed for digital viewers who expect the pace and accessibility that today’s formats prioritize.

In other words, the Epic Studios and Rusk Media arrangement is not just about a single launch; it’s about building a repeatable pipeline of vertical drama titles through a branded platform. For the full details, see Variety’s exclusive report.