Designer Matthieu Blazy Has Made Chanel No. 1 on RealReal
Designer Matthieu Blazy has helped push Chanel to the top of The RealReal’s most-searched brands in 2026, with searches for the creative director up 10,967 percent year over year after he joined the house in late 2024, according to the luxury resale platform’s new report.
The finding comes from The RealReal’s 2026 Resale Report, as covered by Robb Report, and underscores how a creative-director change can instantly reshape secondary-market demand.
Key Takeaways
- Chanel is the most-searched brand on The RealReal in 2026.
- Searches for designer Matthieu Blazy have surged 10,967 percent over the past year.
- Louis Vuitton, Prada, Gucci, and Miu Miu complete the top five brands.
- Demand for vintage pieces (15+ years old) is up 432 percent since 2020.
- Fifty-eight percent of shoppers now prefer the resale market, per Capital One Shopping.
Why has designer Matthieu Blazy lifted Chanel on resale?
Who leads a major house still drives what shoppers hunt for secondhand. Blazy’s collections at Chanel have sparked demand online and offline, turning his name into one of the platform’s hottest search terms.
Other creative directors are rising too. Searches tied to Sarah Burton at Givenchy are up 243 percent, while Jonathan Anderson at Dior has climbed 158 percent, showing leadership changes ripple through the authenticated market.
Which luxury houses follow Chanel on The RealReal?
After Chanel, the most-searched brands are Louis Vuitton, Prada, Gucci, and Miu Miu. The Row, Hermès, Saint Laurent, Bottega Veneta, and Balenciaga round out the rest of the top 10 list.
Iconic bags have also gained value over time. Since 2016, Fendi’s Baguette has moved from an average sales price of $294 to $3,012, while the Gucci Jackie rose from $260 to $1,110.
How is vintage demand reshaping luxury shopping?
Total demand for items 15 or more years old—what The RealReal calls vintage—has jumped 432 percent from 2020 to now. Belle Époque–inspired drop-waists and rich textures are drawing attention, fueled by recent collections from Blazy and Anderson.
Resale growth is outpacing the primary high-end market by two or three times. Capital One Shopping data cited in the report finds 58 percent of shoppers prefer resale, and 48 percent weigh resale value before they buy. Hermès Birkin bags, for example, appreciated 92 percent on the resale market over the last decade.
That same appetite for lasting luxury style extends beyond closets into how affluent buyers think about lasting assets. For more lifestyle coverage across homes and high-end living, explore Luxury Real Estate & Dream Homes on BlasterPost.