Dallas Cowboys Cheerleaders add Kendra Scott earrings to uniform
The Dallas Cowboys Cheerleaders have added Kendra Scott Bella Stud earrings to their iconic uniform this season—the first time the squad has worn uniform earrings. Cheerleader Camille Sturdivant says the change “united us even more,” delivering head-to-toe uniformity fans can also buy for $85. The update, covered by Forbes, lands as Netflix’s America’s Sweethearts keeps the DCC in the streaming spotlight.
Key Takeaways
- Every Dallas Cowboys Cheerleader will wear Kendra Scott Bella Stud earrings at every game this season.
- It is the first time the squad has had official uniform earrings.
- The $85 studs have sold out twice and currently have a wait list for a third drop.
- Director Kelli Finglass says accessories should refine the uniform, not distract from it.
- About 33% of Bella Stud purchases have come from new Kendra Scott customers.
What did the Dallas Cowboys Cheerleaders change this season?
The major uniform update is a pair of crystal Bella Stud earrings designed by Texas jewelry brand Kendra Scott. Every cheerleader will wear them for every game.
Earrings were allowed before, but styles were not standardized. Sturdivant, entering her fourth season, called the synced accessory the last piece “that has unified all of us.”
“This has not only elevated the standard, but united us even more in having uniformity literally from head to toe,” she told Forbes.
Why were Kendra Scott Bella Studs chosen for the uniform?
Kendra Scott’s Cowboys partnership dates to 2019 and expanded in 2025 with a gameday lounge at AT&T Stadium. The Bella Stud is part of the brand’s third Dallas Cowboys Inspired Collection.
Design cues include Texas stars, stadium lights and gameday energy. DCC director Kelli Finglass said jewelry must be intentional: “The best accessories don’t distract from the uniform, they refine it.”
Kendra Scott CMO Michelle Peterson said the goal was to “complement the uniform but not compete with it.” Campaign faces include Sturdivant, Kylie Dickson, Allison Khong and Jenna Waller.
How does this connect to America’s Sweethearts and DCC’s streaming fame?
Netflix’s America’s Sweethearts has pushed the Dallas Cowboys Cheerleaders into a wider pop-culture lane—and Forbes noted the network renewed the docuseries for a fourth season around the same time as these interviews.
Sturdivant said global brand deals with Kendra Scott and beauty partner Charlotte Tilbury empower the program and honor its legacy. For more streaming and TV alerts, follow BlasterPost’s Streaming & TV Alerts hub.
Fans who cannot wear the famous boots and hot pants can still own a piece of the look. “Everybody can have the Bella Stud and feel as magical and as iconic as we do putting on the uniform,” Sturdivant said.