Cruz Beckham seemingly swipes at Brooklyn's World Cup ad
Cruz Beckham seemingly took a swipe at Brooklyn Beckham's DoorDash World Cup commercial by posting an Instagram Story during England's match: "Don't worry, it was during the advertisement break." He sat with father David Beckham at the England vs Ghana game in Boston while ad breaks reportedly aired Brooklyn's feud-themed spot.
Key Takeaways
- Cruz Beckham watched England vs Ghana in Boston with David Beckham while posting about checking his phone during commercial breaks.
- Brooklyn Beckham's DoorDash ad jokes about watching the FIFA World Cup 2026 from home and giving away tickets amid the family rift.
- Reports say Brooklyn earned at least $1 million for the campaign, while David, Victoria, and siblings are reportedly devastated.
- Cruz has previously taken digs at Brooklyn since the eldest son's January statement rejecting reconciliation.
- No family member has confirmed the Instagram post was directed at Brooklyn, but observers widely read it as a response.
What Did Cruz Beckham Post on Instagram?
While David Beckham focused on England's match against Ghana in Boston on Tuesday, June 23, Cruz Beckham was photographed looking at his phone during the game, according to Page Six and Yahoo. He later shared an Instagram Story explaining the distraction.
"Don't worry, it was during the advertisement break," Cruz wrote—a caption that quickly fueled speculation because those breaks have been featuring Brooklyn's DoorDash World Cup ad.
The timing led many outlets and fans to view the post as a thinly veiled jab at his estranged older brother's commercial. Cruz has not publicly confirmed that intent.
Why Is Brooklyn Beckham's DoorDash Ad So Controversial?
Brooklyn Beckham, 27, starred in a DoorDash campaign tied to the FIFA World Cup 2026 that references his reported estrangement from David Beckham, Victoria Beckham, and his siblings. In the ad, he tells viewers: "You're probably wondering why I'm watching the FIFA World Cup 2026 from home. It's not like I don't have tickets. Um, it's because … it's a long story."
He then hands World Cup tickets to a delivery driver, saying, "These can go to someone else. Put them somewhere fun." Fans and commentators slammed the spot as cashing in on a painful family split.
According to Page Six, Brooklyn earned at least $1 million for the commercial. Nine.com.au reported the fee as roughly $1.4 million Australian dollars.
How Has the David Beckham Family Reacted?
A source close to the Beckhams told Page Six the ad crossed a line: "To do an ad based on estrangement from family as if it's a joke, when his family is devastated and his sister and grandparents are inconsolable, is terrible."
Yahoo and Page Six report that David and Victoria Beckham, along with siblings Cruz, Romeo, and Harper, are heartbroken by the campaign. Brooklyn skipped David's Hollywood Walk of Fame ceremony on June 12 despite living nearby, while the rest of the family attended.
Brooklyn issued a lengthy statement in January saying he does not want to reconcile with his family. David and Victoria have reportedly tried to extend olive branches, including Father's Day posts that sources said left Brooklyn upset.
Could This Widen the Beckham Family Rift?
Observers say Cruz's Instagram Story adds another public layer to a feud that has played out online for months. The post arrives weeks after Brooklyn's DoorDash teaser and full ad drew backlash for mocking a rift his family calls very real.
For more on unfolding celebrity drama, see our Celebrity Breaking News coverage. Read the original reporting at Page Six.